HOUSTON — A partnership between West Coast Customs (WCC) and Black Magic is an ideal fit because both companies like to “push boundaries and expectations,” according to a press release.
“We call Black Magic consumers ‘Carcissists,’” said Rusty Waples, global group brand manager at ITW Global Brands in the release, “because they are obsessed with how their vehicle looks, and our products help them achieve detailing perfection. Obviously, we feel an alliance with West Coast Customs will provide a great appeal to our combined fans, consumer base and retail partners.”
CEO of WCC Ryan Friedlinghaus said the reason Black Magic products were chosen is because they are "second to none."
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The use of Black Magic products are integrated into WCC programming, which airs on Fox Sports 2. “Retailer activation, including consumer promotions and marketing collateral, will also be an integral part of the program,” states the release.