CLEVELAND — Emphatic, a social media service that creates customized communications for each business, is a potential tool for small businesses, according to Small Business Trends.

The thing that makes Emphatic effective, according to the article, is that the person creating your social media communications really learns your business. “What was impressive was that clearly the Emphatic writer had taken the time to get to know [the business] and create posts of high relevance to it,” states the article.

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The Emphatic writer sends the business the posts, which can be altered to better fit the company message.

The service is $199 a month for 100 posts, and additional posts can be provided for an increased rate.

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