The award is presented each year to a company that “consistently maintains a focused culture of service excellence,” stated the article.
“Because of the excellent nominations received by the NCSA, it was a challenge for NCSA’s All-Star Award Committee to select a single organization to recognize,” said Bill Crutcher, president of the NCSA, in the article. He offered the example below to illustrate why Kum & Go was named the winner.
In the article, Crutcher shared a story illustrating why the convenience store chain was selected as this year’s recipient of the award:
“A man delivering an RV across the country had to stop on the side of the road in Omaha, Nebraska, after running out of gas. In the near distance, he saw a Kum & Go c-store and walked there for gas. Upon seeing the man enter, the manager asked him if he needed any assistance. After explaining the situation, the manager grabbed a gas can, took it to a pump and after filling it, directed the customer to his car, offering him a ride back to his RV. The customer then returned to the store to top off his tank and was offered a free cup of coffee for the road. He later shared his story and appreciation while visiting Kum & Go’s corporate office in Des Moines, Iowa. He added that while on the road, he always searches for a Kum & Go.”
Kum & Go, according to CSPnet, is the fifth largest, privately held and company-operated c-store chain in the U.S., reported the article, operating more than 430 c-stores in 11 states.
The NCSA focuses on U.S. customer service education, development and support services, noted the article.
You can find the article here.