GAITHERSBURG, Md. — Beck Oil Co. has released a new mobile app and website to better reach and reward customers, according to

The apps and website have OpenStore by GasBuddy, allowing the company to reach customers through individual store Web pages, mobile coupons and social media, said the article.

The new technology allows store owners and managers to reach customers without investing in their own IT systems, noted the article.

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Bill Beck of Beck Oil Co. said in the article that the company has recognized the need for mobile and social communication with customers for years.

“Chris Bodas and the OpenStore loyalty team worked closely with Heather Smith, our director of marketing, to develop a solution to connect to our customers and build our brand,” shared Beck in the article. “We are very excited about our new social, web and mobile applications and look forward to our journey with these evolving, dynamic [media].”

Beck Oil Co. owns and operates 18 stores through Illinois and Iowa, reported the article.

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