Sunday, March 30

New Investor Seminar*                

1 p.m. – 6 p.m.

This seminar provides new investors with a thorough understanding of the carwash industry and is presented by industry-leading experts who know and understand the business. Attendees will learn about carwash business models, how to develop business strategies, site selection and development tactics, and how to optimally finance their business. Attendees will walk away with answers to their questions, and with templates and tools to enhance their car wash business

More articles on: The Car Wash Show

Topics included:

Part 1: Welcome to the Car Wash Industry & Overview of Car Wash Business Models

Part 2: Feasibility, Personal Assessment & Business Strategy and Plan

Part 3: Site Selection & Site Development

Part 4: Roundtable Discussions with Industry Suppliers

Part 5: Car Wash Financing and Seminar Wrap-up

Part 6: Networking Reception

Sponsored by Innovative Control Systems, Belanger, Sonny’s, Automatic Vehicle Wash, and National Carwash Solutions

Chicago Car Wash Tour*            

1 p.m. – 6:30 p.m.

Limited Number of Seats – First Come, First Serve

Join the Chicagoland Carwash Association for the new "speed tours" of Chicago area car washes. Two tours are being offered: one focusing on conveyor car washes, including full-service, exterior and flex models, and another focused on a mix of models, including in-bay automatic/roll-overs, self-serves and conveyors at retail car wash and gas station sites.
 

Read also: PC&D March issue

The "speed tours" will provide attendees with an excellent overview of the Chicago market, with tour leaders from the area providing information and answering questions. Visits to each site will be focused primarily on layout configuration, model and design. Equipment configurations and "back rooms" will be viewable at most sites, but each visit will be brief in order to provide the broadest possible overview of the market. Expect to spend 15-20 minutes maximum at each location.

Tours begin promptly at 1p.m., departing from McCormick Place. Participants should expect to return to McCormick place around 6:30 p.m., depending upon traffic.

Sponsored by DRB Systems, Inc., Ryko, and Sonny’s

Monday, March 31

Education Sessions   

Choose from more than 20 hours of education designed specifically for car wash owners, operators and managers. Sessions are available in the areas of Business Management, Marketing and Brand Strategy, and Operations.                  

Read also: PC&D Australia

8:30 a.m. – 9:30 a.m.

"Every Employee Should Be a Marketer"
Presented by Doug Ross
Track: Business Management

"Creating a Powerful Web Presence"
Presented by Ted Jansz
Track: Marketing and Brand Strategy

"Optimizing Your Water Efficiency by Partnering with Your Local Municipality"
Presented by Denise Wight, Ted LaVigne and Brandon Leister
Track: Operations

"Are You Running Your Business or Is It Running You?"
Presented by Wendell Peck
Track: Business Management

"Effective Networking – Changing Your Status Quo to Status Grow"
Presented by Kordell Norton
Track: Business Management

"Using Marketplace Trends to Drive Earnings"
Presented by Kevin Detrick
Track: Operations

"Forward Thinking: 2014 & Beyond"
Presented by Dr. Jeffrey Dietrich
Track: Business Management
This session goes until 10:45 a.m.

9:45 a.m. – 10:45 a.m.

"The Changing Landscape of Healthcare Reform"
Presented by Ruthann Laswick
Track: Business Management

"Creating a Powerful Web Presence"
Presented by Ted Jansz
Track: Marketing and Brand Strategy

"3 Proven Steps to Transform a Site from 20K to 120K Cars-Per-Year"

Presented by Anthony Analetto
Track: Operations

"Unitec's Customer Focus Group"
Presented by Pam Piro and John Starling
Track: Operations

"Making Your Customers Love You by Giving Stellar Service"
Presented by Roselyn Connor
Track: Business Management

"Charisma and Your Business – The 5 Secrets to Make Your Business Magnetic"
Presented by Kordell Norton
Track: Business Management

"Forward Thinking: 2014 & Beyond"
Presented by Dr. Jeffrey Dietrich
Track: Business Management
This session begins at 8:30 a.m.

11 a.m. – 12 p.m.

"Unconventional Marketing Techniques"
Presented by Dr. Doug Ross
Track: Marketing and Brand Strategy

"Strategies for Successful Employee Engagement"
Presented by Ruthann Laswick
Track: Business Management

"Building the Ultimate Express Wash 2.0"
Presented by Ryan Essenburg
Track: Operations

"Understanding Generational Diversity"
Presented by Roselyn Connor
Track: Business Management

"Are You Running Your Business or Is It Running You?"
Presented by Wendell Peck
Track: Business Management

"Top 5 Tactics to Building a Strong Regional Brand"
Presented by Robert Andre
Track: Operations

"The 'Next Step' for New Investors"
Presented by John Pierce, Vic Monteleone, Gordon Hardwick, Hank Richard, Jim Utterbach and Jim Belanger
Track: Operations

Separate registration is required. 

Trade Show Hours                             12 p.m. – 6 p.m.

100 Years of Car Washing Celebration 7 p.m. – 10 p.m.

The biggest car washing event of the year is hosting the party of the year! The Car Wash Show™ 2014 is in a new city and welcoming you to town with a party at the iconic House of Blues in downtown Chicago.
 

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Shuttles will take you from the two host hotels, the Hyatt Regency Chicago and the Hyatt Regency McCormick Place, to the party.

Raise a glass with old friends in the business and meet new ones with cocktails, heavy hors d'oeuvres and live music from Jeremy Davis & The Fabulous Equinox Orchestra, sponsored by Qual Chem.

Be sure to register for an All Access Pass to secure your spot at the party.

Sponsored by PECO, Qual Chem, and Sonny’s

Tuesday, April 1

Education Sessions                                      8:30 a.m. – 10:45 a.m.

8:30 a.m. – 9:30 a.m.

"Effective Networking – Changing Your Status Quo to Status Grow"
Presented by Kordell Norton
Track: Business Management

"Pricing Strategies for Profits Plus"
Presented by Tom Shay
Track: Business Management

"Now That's Sharp! Cutting-Edge Marketing Strategies"

Presented by Ted Janusz
Track: Marketing and Brand Strategy

"Social Media: the What, the Why and the ROI"
Presented by Patrick O'Malley
Track: Marketing and Brand Strategy

"Leading Transformation in Your Organization"*
Presented by Chuck Bamford
Track: Business Management
*This session goes until 10:45 a.m.

"The Comeback Car Wash – Facts and Figures"
Presented by Bonnie McMillan, Dave Jenkins and Ken Brott
Track: Operations

"Accelerating Revenue Growth in Your Car Wash Operation"
Presented by Russell Bell, Phil Braziel, Travis Wilson, Anthony Antonis and Emil Mergel
Track: Operations

9:45 a.m. – 10:45 a.m.

"Social Media: the What, the Why and the ROI"
Presented by Patrick O'Malley
Track: Marketing and Brand Strategy

"The Art of the Interview – Hiring the Right Employee"
Presented by Roselyn Connor
Track: Business Management

"Moving Beyond Clean: What Customers Want"
Presented by Al Huntington, Sean McBride and Marcus McLaughlin
Track: Operations

"Spontaneous Combustion – How to Become a Trusted Advisor Using Consultative Selling Skills That Provide Results"
Presented by Kordell Norton
Track: Marketing and Brand Strategy

"How to Put Sizzle on Your Sales Floor"
Presented by Tom Shay
Track: Marketing and Brand Strategy

"Belt Conveyors: Separating Facts from Fiction"
Presented by Bob Schaefer, Richard Enning and Steve Timmer
Track: Operations

"Leading Transformation in Your Organization"*
Presented by Chuck Bamford
Track: Business Management
*This session begins at 8:30 a.m.

Industry Update and Keynote Presentation          

11 a.m. – 12:15 p.m.

Swim with a Few Entrepreneurial Sharks

Daymond John and Robert Herjavec from the ABC hit series Shark Tankwill present a dynamic keynote address, Tuesday, April 1, 2014.

Daymond John is the successful fashion icon behind the FUBU brand, as well as a highly sought after branding expert, author, consultant and business speaker. A native of Queens, John got his start in the apparel business by mortgaging the family home and turning it into a makeshift factory for FUBU clothing. He sold his first big apparel order at – you got it – a trade show.
 

Visit: Topics overview page

Robert Herjavec is a technology entrepreneur who has sold two tech companies and now heads an IT security and infrastructure integration firm, The Herjavec Group. The son of Croatian immigrants, Herjavec was waiting tables during the dot-com craze while launching his first technology company by night. He sold BRAK systems to AT&T in 2000, and helped sell another tech company to Nokia for $225 million.

Trade Show Hours                           12 p.m. – 6 p.m.

Networking Dinners                                               7 p.m. – 9 p.m.

New in 2014, we will be arranging Operator Networking Dinners around Chicago. Select your area of interest – full-service, in-bay, flex, or self-service – and let us take care of planning your dinner for Tuesday night. Separate registration is required.

Wednesday, April 2

Education Sessions                                            9 a.m. – 10 a.m.

9:00 a.m. – 10:00 a.m.

"Understanding Generational Diversity"
Presented by Roselyn Connor
Track: Business Management

"Now That's Sharp! Cutting-Edge Marketing Strategies"
Presented by Ted Janusz
Track: Marketing and Brand Strategy

Networking Roundtables
Back by popular demand, come and share ideas with others in your segment. This will be an informal discussion and a chance to network and share ideas with your peers. Segments include: Full-Service, Flex Service, Express Exterior, Self-Service, In-Bay Automatics and Petroleum Sites.

Trade Show Hours                          10 a.m. – 2 p.m.