AKRON, Ohio — In this week’s video, Editorial Director Rich DiPaolo explains best practices for marketing a loyalty program.

For instance, DiPaolo states, “The marketing tool that has the highest ROI is email marketing, and it is one of the most underutilized.”

To learn more, be sure to watch the video.

If you missed our previous video on loyalty, check it out below:

To see other videos in our Carwash Connection series, click here.

Stay tuned for more of PC&D’s original videos.

This video is sponsored by WashCard Systems.