Forget the tricks: Marketing to millennials
Millennials understand marketing, so carwashes need new strategies for attracting them as loyal customers.
Crafting an effective menu
A well-designed menu can help businesses sell extra services like tire shine.
Industry Watch – March 2015
Compiling association, company and people news from the car care industry.
Making the most of marketing as a new business
Several strategies are available to help establish your new business.
Tips for increasing specialty coffee sales
OAKBROOK TERRACE, Ill. — Owners can bundle pastries and coffee together to create a higher perceived value.
Don’t forget your listening skills
Even without permanent staff, customer feedback and interaction are important.
Surviving the first five
Avoid common pitfalls and build a foundation for success early.
Surf City retains marketing firm
MOORPARK, Calif. — The agency will coordinate the company’s public relations, social media marketing, brand journalism and strategic communications.
Serving man’s best friend
What to consider when adding a pet wash bay.
Keeping customers loyal with RFID
Incorporate RFID into your loyalty and fleet programs.
Bring balance to your marketing budget
Reach your customers without breaking the bank.
International c-store moves to unify brand
NEW YORK — The company wants to create a consistent identity across its more than 1,700 stores.