DE PERE, Wis. — Cleaning Systems Inc. (CSI) announced the promotion of Rob Peter as a new Lustra® assistant vice president for the Eastern U.S., according to a press release.

Peter is a native of Rochester, New York, and was born and raised in carwashing, getting his start scrubbing bumpers as a child for his family’s chain of washes, stated the release.

Peter took his love for the industry to a position in a local carwash distributorship in 2003, reported the release, beginning as a member of the warehouse staff and growing into a position as a solution sales representative.

In 2010, continued the release, he joined the CSI team as a Lustra® district sales manager in the western New York market.

After hard work and quality performance, added the release, he was quickly promoted to Lustra® Northeast regional sales manager, for which he excelled and was recognized across the region for his strong work ethic and dedication to customer service.

“I am excited and honored to be advancing among the Lustra® team. At every tier of CSI, there is a genuine commitment to delivering the highest quality product, backed with top-notch service, chemistry and technology,” said Peter in the release. “I am excited to be given the opportunity to lead the Eastern U.S. region, and I look forward to continuing to develop and expand Lustra’s outstanding Eastern sales team and [to] working closely with carwash owners and operators throughout the region.”

Founded in 1976, CSI is a manufacturer of cleaning and protection chemical products and chemical application technology for the global transportation industry, noted the release.

You can find the release here.