Couche-Tard to rebrand global c-store and gas station network

Couche-Tard to rebrand global c-store and gas station network

LAVAL, Quebec — Alimentation Couche-Tard Inc. plans to consolidate its Circle K, Kangaroo Express, Mac’s and Statoil retail brands worldwide to create a new, redesigned convenience brand under Circle K.

LAVAL, Quebec — The rebranding of the global Alimentation Couche-Tard Inc. convenience store and gas station network begins in January 2016, according to

Couche-Tard plans to consolidate its Circle K, Kangaroo Express, Mac’s and Statoil retail brands worldwide to create a new, redesigned convenience brand under Circle K, stated the article.

The company expects the rebranding to take around three years to complete, reported the article, and customers in Europe will start to see the new brand on gas stations starting in May 2016, while Canadian customers outside of Quebec will not see the new brand until May or June 2017.

The rebranding does not put a stop to acquisitions for Couche-Tard, added the article.

The company was in the process of closing a deal to acquire 13 Fast Max c-stores from Kocolene Marketing LLC in Indiana during the rebranding announcement on Sept. 22, the article continued.

“We do acquisitions all the time,” said Darrell Davis, senior vice president of operations for Couche Tard, in the article. “Any new-to-industry (NTI) stores will get the new Circle K brand image as soon as it’s available.”

Davis is heading the Kangaroo Express transformation, noted the article, which will be completed within six to nine months.

Professional Carwashing & Detailing recently featured the Kangaroo Express transformation in a past edition of Carwash eNews. You can find that coverage here.

“The executive team met for over a year and a half. We ‘arm wrestled’ all of our different [brands], and we asked, ‘Do we continue to have all these different brands, or do we unite under one brand?’ What are the advantages and disadvantages of both? We all agreed on the advantages of one global brand,” stated Davis in the article. “The second question was, ‘What’s the right brand?’ Circle K is a global brand now. … We decided Circle K had more brand awareness than the other brands. … The advantages of a global brand just make sense — from advertising, to procurement, to synergies, to recognition [and] to similar products.”

You can find the article here.

You May Also Like

Summit Wash Holdings announces $200M+ growth investment 

PALM BEACH GARDENS, Fla. — The carwash company is committed to strategic growth opportunities in existing markets.

PALM BEACH GARDENS, Fla. — Summit Wash Holdings, a membership-focused carwash group established in 2022, announced in a press release it has received more than $200 million in debt financing to continue expansion in Central Florida, Connecticut and New Jersey.

Summit, which currently operates 54 sites, will use the funding to nearly double its location count with plans to surpass 100 locations by mid-2025.“This significant investment in Summit Wash Holdings marks a milestone in our journey,” said Dan Pittman, CEO of Summit Wash Holdings. “The funding supports brand expansion as well as our commitment to our customers and the communities we serve.”Established in 2022 and headquartered in Norwalk, Connecticut, and Palm Beach Gardens, Florida, Summit was initially formed through a partnership with Russell Speeder’s Car Wash, a 21-site family-owned carwash platform with locations primarily in the Northeast and Omaha, Nebraska.

National Carwash Solutions announces new CCO

GRIMES, Iowa — The new NCS CCO will leverage extensive experience in engineered products markets to enhance sales and marketing strategies.

Mark VII Equipment new CEO

ARVADA, Colo. — Mark VII’s new CEO, Uwe Scharfy, took his position on May 1, bringing a wealth of knowledge and leadership to the company.

mark vii logo
IGL Coatings USA welcomes new leaders

SARALAND, Ala. — The company has made a transition in ownership and leadership, passing the reins to Mike Karlen and Dustin Jackson.

igl new leaders
ZIPS Car Wash celebrates over 40,000 teachers and nurses

PLANO, Texas — The honoring of teachers and nurses helped celebrate them for two national appreciation days.

ZIPS Car Wash celebrates over 40,000 teachers and nurses

Other Posts

Navigating opportunities and challenges

The dynamic express carwash industry offers promising opportunities for entrepreneurs and investors amid growing consumer demand for convenient, eco-friendly automotive solutions.

Navigating opportunities and challenges
DRB announces new regional sales representative

AKRON, Ohio — Matthew Skaggs will serve the Northeast region for tunnel sales at DRB and has been with the company for nearly 30 years.

National Carwash Solutions unites chemistry brands

GRIMES, Iowa — NCS Chemistry sets a new standard for operational excellence and sustainability by combining the three brands.

National Carwash Solutions unite chemistry brands
Rinsed acquires Ignite Wash

NEW YORK — The acquisition will empower operators with cutting-edge CRM technology for enhanced customer interactions and increased revenue.

rinsed logo