Selling need, not price
How to sell detailing services at the carwash.
Text message marketing
Six ways to attract and retain customers with SMS.
Lending some insight into financing
One insider gives us a look at our market from the lender’s perspective.
More booms for your buck
What are the hallmarks of a quality vacuum boom setup?
Profile: Wash Wizard
It’s not magic but ingenuity that sets this wash apart.
Explaining chemical pH
Ensuring the proper titration and application of chemistry boosts wash performance.
Top 50 issue on the move
Planning changes for the final issues of the year.
Shop Tip: Building your detailing on a strong foundation
Using a car lift allows detailers full access to the wheel areas of cars.
Adding a lasting shine with ceramics
How a new generation of formulations provides durable protection to vehicle surfaces.
Profile: WashYourWayRVA
In a full-serve town, one operator wanted to give customers a choice.
The new rules of crisis management
Three surprising reasons your crisis management plan may fail.
Door repair vs. replacement
Operators cannot afford for maintenance procedures to go off-track.
