Forget the tricks: Marketing to millennials
Millennials understand marketing, so carwashes need new strategies for attracting them as loyal customers.
Crafting an effective menu
A well-designed menu can help businesses sell extra services like tire shine.
What you need to know about extractors
Extractors are essential pieces of equipment for detailers dealing with carpet and upholstery stains.
Navigating the insurance labyrinth
Take steps to keep insurance rates low and profits high.
Four simple steps to professionalism for detailers
The IDA president offers guidelines to help detailers legitimize the industry.
Solar washes: Brightening the future
Save money and energy with the power of the sun.
