Colors can be eye-catching, but keep in mind the cost as well, according to Entrepreneur. A five-color logo costs more to print on stationary and other marketing pieces, and it won’t show up in media that allow only one or two colors. “Try not to exceed three colors unless you decide it's absolutely necessary,” says the article.

While owners should brainstorm to get a better idea of the business’ image, shares the article, hiring a professional graphic designer is essential. Firms can charge anywhere from $4,000-$15,000, but plenty of lower-cost, freelance designers are out there as well.

A good logo should last at least 10 years, notes the article, and the price will be well worth it.

After you’ve obtained the perfect logo, make sure you protect it, encourages the article. Apply for a trademark at the U.S. Patent and Trademark Office website.

Once protected, use the logo everywhere you can to promote your company’s visibility and elevate your image to increase business, reports the article.   

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