In this week’s Market Focus, we cover a promotion, a charity event to fight hunger, a carwash expansion and new online resources.

CSI announces promotion of director of key accounts

DE PERE, Wis. — Cleaning Systems Inc. (CSI) has announced the promotion of Anthony Shifflett to the position of director of key accounts, according to a company press release.

Shifflett lives in Charlottesville, Virginia, with his wife and two children, the release stated, and has been with CSI since 2013 in the role of regional sales manager in the Mid-Atlantic area.

Prior to joining CSI, the release noted, he spent six years in chemical sales with another chemical manufacturer.

Shifflett said, “I am excited and thankful for being chosen to fulfill this position. The continual innovation and advanced technology of CSI, combined with the company culture and strength of our organization, make this an ideal opportunity. I embrace the challenge of a national role and look forward to working with the entire CSI team and key account customers across the country.”

Dave Krause, president and CEO of CSI, said, “Anthony’s expertise in carwash chemistry and strong commitment to customer satisfaction has led to great success in growing CSI-Lustra’s presence throughout the region. He is well respected by carwash operators and throughout the industry as a leading expert in providing value through chemical application and performance. We are excited to be able to move him into a position that will challenge him and allow him to have even greater impact nationally. His business ethics and commitment to customers will be very well received by key account operators that he will now be positioned to work with.”

Crew Carwash joins the fight against hunger

INDIANAPOLIS — Crew Carwash is partnering with Gleaners Food Bank of Indiana for its second annual HUNGERCREW fundraiser, stated a company press release.

On Saturday, Oct. 1st from 7 a.m. to 9 p.m., the release noted, Crew Carwash will provide a free FastWax service to any customer who donates a canned food item or cash donation of any kind.

Crew will accept donations at all Indianapolis area locations and its Columbus location throughout the day, the release added.

All funds raised will benefit Gleaners Food Bank of Indiana, a nonprofit organization focused on leading the fight against hunger in Central and Southeast Indiana by collecting, storing and distributing food to those in need, according to the release.

“We are honored to once again partner with Gleaners Food Bank of Indiana,” said Billy Schaming, president and COO of Crew Carwash. “When you learn about the facts of hunger in Indiana, the numbers are astonishing. More than one million Hoosiers are in need of food assistance, and at Crew, we are determined to help raise money and end hunger in our local communities.”

At its inaugural HUNGERCREW event in 2015, Crew raised $22,000 and donated more than 3,000 pounds of canned goods to Gleaners Food Bank of Indiana, the release noted; the donated canned goods translated to a wholesale dollar amount of more than $5,000, and the combined proceeds of the day enabled Gleaners to supply 68,500 meals for Hoosiers in need.

“Gleaners is so grateful for community partners such as Crew Carwash,” said John Elliott, president and CEO of Gleaners Food Bank of Indiana. “For every $1 donated, we are able to provide three meals to our neighbors in need. For every $5 donated, we can provide a backpack filled with nutritious food for a child who might otherwise go hungry over the weekend. Donations, no matter how small, make an immediate impact in our community.”

Nearly 100 Gleaners volunteers will be at Crew locations throughout the day, including 28 members of the Indianapolis Metropolitan Police Department’s recruiting class, the release stated.

Crew and Gleaners are hosting a kick-off event at Crew’s downtown Indianapolis location at 1219 N. Meridian St., Saturday, Oct. 1st at 7 a.m. EDT, the release continued, where Gleaners and Crew executives will address the crowd, and Gleaners volunteers and members of the IMPD’s recruiting class will be on site collecting donations.

In the event of inclement weather, the fundraiser will be moved to Saturday, Oct. 15th, the release added.

To learn more about Crew Carwash, visit www.crewcarwash.com or connect with Crew on social media at Facebook.com/Crew-Carwash, @Crew_Carwash on Twitter, and @CrewCarwashInc on Instagram (#HUNGERCREW).

To learn more about Gleaners Food Bank, visit www.gleaners.org or connect at Facebook.com/GleanersFoodBankofIndiana and @GleanersFBIndy on Twitter and Instagram.

Mike’s Carwash continues its Dayton expansion

CENTERVILLE, Ohio — Mike’s Carwash has started construction on another location in Centerville: 6250 Far Hills Ave, stated a company press release.

Mike’s announced a new wash to open on S. Main St. just three weeks ago, the release continued, and now an additional store on Far Hills Ave.

The Far Hills store will be Mike’s third location in the Dayton market, according to the release.

Both new Centerville washes will be opening in the spring of 2016, the release noted, bringing Mike’s Carwash to a total of 21 locations within Ohio, Indiana and Kentucky.

“We’ve been looking for an opportunity to expand to Centerville for quite a while, so we are excited to be breaking ground on not one, but two new locations,” said Mike Dahm, owner and president of Mike’s Carwash. “Our people make the difference and we are proud to bring outstanding customer service to the Centerville community.”

Mike’s is currently in growth mode, planning to open three to five new locations a year, the release stated.

For more information, visit www.mikescarwash.com.

SONNY’S expands online resources

TAMARAC, Fla. — SONNY’S The CarWash Factory has expanded its online educational resource library with over 100 article topics and 50 case study videos to help carwash operators convert challenges into opportunities to build, buy or grow their carwash business, according to a company press release.

“Our customers are constantly on the go, so we built the new SonnysDirect.com to be fully responsive, meaning you can search and view all content from the mobile smart device of your choice,” says company IT Director Nick Fazio.

The new SonnysDirect.com website also features easy navigation, enhanced search capabilities, the ability to create a favorites list and an account history feature to search and view prior orders, the release stated.

Existing SONNY’S online account holders can simply reset their password if they haven’t already done so to activate these new features, the release continued, and anyone who does not have an online account can simply request one online.

To learn more about SONNY’S The CarWash Factory, please visit www.SonnysDirect.com or call customer service at 1-800-327-8723, available Monday through Friday from 8 a.m. to 8 p.m. EST.