Data company adds Black Book® to its offerings - Professional Carwashing & Detailing

Data company adds Black Book® to its offerings

FORT LAUDERDALE, FL — The company works with over 2,800 ecommerce websites to obtain and manage data records.

FORT LAUDERDALE, FL — A data company here announced the integration of The Black Book® family of vehicle appraisal guides into its offerings, according to a press release.

The March 11 release said M1 Data & Analytics decided to add Black Book because the guides are known in the automotive industry for providing timely, independent and accurate vehicle pricing data. Black Book® guides are published by National Auto Research, a division of Hearst Business Media.

Since 1955, car dealers, lenders, manufacturers, fleet marketers and government agencies have depended on Black Book, and M1 is the first data supplier to integrate the resource into their online line count and ordering system.

Three steps to cost effective marketing

“Providing Black Book® to our customers and client base is a testament to our commitment in continuing to provide a deep understanding of the need to produce specific data, while utilizing the most accurate values in the industry,” Gregory Ashe, COO of M1 Data & Analytics, said in the release. “This integration will provide our customers with better pricing, more accurate data records, and a better return on their data investment. We are pleased to be the first data analytics company to integrate Black Book® data in this fashion.”

M1 is made up of an in-house team, databases, proprietary technology and white-listed servers for the purpose of data collection. M1 works with over 2,800 ecommerce websites to obtain and manage data records, and the company's search engine can pull records by different criteria including email, postal, cell and SMS consumer data.

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