Dealership hopes to expand customer base with new ‘car spa’ - Professional Carwashing & Detailing

Dealership hopes to expand customer base with new ‘car spa’

NEW PORT RICHEY, Fla. — The lobby area will display cars and other accessories with a soft sell approach.

NEW PORT RICHEY, Fla. — Friendly KIA will celebrate the addition of a car spa to its dealership with a grand opening celebration on Aug. 30, according to the Suncoast News.

At the event, the dealership will give away a three-year lease on a KIA Soul, cash and door prizes. The chamber of commerce will also hold a ribbon-cutting ceremony, reported the article.

Friendly KIA renovated a former restaurant next door, adding a carwash with a spot-free rinse. Cars can be washed in about four minutes, said the article.

Read also: Building the dealer + vendor relationship through technology

The carwash uses recycled water, and the spot-free rinse uses dryers of 50 hp to dry the vehicle, stated the article.

Waiting customers can browse new cars on display in the lobby, or sit with a magazine and drink a cup of coffee, noted the article. Customers can also take part in lifetime carwash memberships.

The 16-year-old dealership also invites local charities to participate in fundraisers at its new carwash.

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