Detailer plans to open two more shops in December - Professional Carwashing & Detailing
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Detailer plans to open two more shops in December

COCOA, FL — Florida Today profiles Henry Mobley, owner of Mobley II Enterprise/AUTO Appearance.


COCOA, FL — A recent Florida Today Business Spotlight column featured a profile on Henry Mobley's business, Mobley II Enterprises/Auto Appearance, which opened last May.

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The Nov. 17 profile said Mobley, who has been detailing for 13 years, works on cars, trucks, boats, planes and RVs.

Mobley stated in the story that he plans on opening up two more locations in December. His other goals are to build a solid customer base and to double revenue by the end of the current fiscal year.

As for his biggest challenge, Mobley stated in the story it's managing his current clients and getting new clients, and staying afloat. "Starting a new business, the first year, typically, most businesses don’t break even — they lose money in the first year. So my challenge is to overcome that," he stated.


To read the entire profile, click here.

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