Don't miss out on this sales opportunity that only comes this time of year. The lovely holiday season is packed with shoppers who are looking for the perfect gift for their car-loving loved ones. So, make sure you're making it easy for them to give the gift of detailing services. Have gift certificates or gift cards available at your shop and make sure your current customers know that they're available, too.
Place a sign in your shop that says something like:
Give the gift of detailing this holiday season with a <Name of your shop> gift certificate.
Obtain blank gift certificates and envelopes at your local print shop or find an online service that produces gift cards.
Here is a good allBusiness.com article that offers up good information on why it's a good idea to offer up gift certificates and gift cards: Every Business Should Be Offering Gift Cards.