DRB appoints April Bertram as VP of product management

DRB appoints April Bertram as VP of product management

AKRON, Ohio — With over 30 years of experience in product innovation, Bertram joins DRB to shape the future of its product portfolio.

AKRON, Ohio — According to a press release, DRB has announced the appointment of April Bertram as the company’s new vice president of product management.

This strategic move underscores DRB’s dedication to innovation and helping customers maximize the performance of their carwash investments.

As vice president of product management, Bertram will play a pivotal role in shaping the future of DRB’s product portfolio throughout the entire product lifecycle, stated the press release.

She will ensure DRB’s product vision, strategies and roadmaps are deeply rooted in customer research and address critical customer needs.

“April’s proven track record of driving innovation makes her the ideal leader to guide our product strategy into the future,” said Ian Williams, president of DRB. “Her extensive background in high-tech product innovation and her strategic insight into product portfolio strategies will be invaluable as we continue to develop cutting-edge solutions to empower our customers.”

Bertram brings nearly 30 years of experience in product innovation, with a particular focus on SaaS and GenAI product strategies.

Her impressive career includes leadership roles in technology, product and business development across diverse industries.

Prior to joining DRB, she led cross-functional global teams at Lenovo, advancing technology solutions, and she spent over a decade at GOJO Industries, driving innovation and business development.

“I am honored to join DRB and contribute to its legacy as the leader of vehicle care technology,” Bertram said. “I look forward to working with the talented team at DRB to develop and deliver products that not only meet, but exceed our customers’ expectations.”

You May Also Like

Sud Stop opens new Florida location

ORLANDO, Fla. — Sud Stop Car Wash’s Founders Club members can save up to $90 on unlimited carwash plans, including the SignatureSud plan.

sud-stop-feature

ORLANDO — According to a press release, Sud Stop Car Wash celebrated the opening of Pembroke Park, Florida, on June 27 by offering guests two months free on an unlimited wash plan, a savings worth up to $90.

The express carwash, at 3301 W. Hallandale Beach Blvd., a high-visibility location just east of Interstate 95, features a rapid wash tunnel, members-only entrance and free amenities for all guests.

Flagstop Car Wash hires new COO

RICHMOND, Va. — Flagstop Car Wash was recently Named “2024 Best Car Wash of Central Virginia” by Virginia Living magazine.

Whistle Express Car Wash expands presence across the Carolinas

CHARLOTTE, N.C. — Fifteen new locations will join the fast-growing carwash chain, offering customers elevated experience and value.

Tint World expands Texas footprint with East Houston location

HOUSTON — The National Automotive Styling Centers™ franchise announces the opening of its 25th store in the state.

tint-world-east-houston
Sud Stop Car Wash opens second Alabama location

ORLANDO, Fla. — Sud Stop Car Wash is offering $90 in savings for Founders Club members with two months free on its SignatureSud wash.

sud-stop-feature
Other Posts
WhiteWater Express Car Wash to acquire Spout Car Wash

HOUSTON — This strategic acquisition facilitated by Echo West Capital Advisors enhances WhiteWater’s existing footprint in the Houston market.

whitewater-acquires-spout-locations
Soapy Joe’s Car Wash launches Build a Ballpark promotion

SAN DIEGO — Through Sept. 30, Wash Club members can visit, collect and win, all to celebrate Magic Graphene.

soapy-joes-build-a-ballpark
ZIPS Car Wash Louisville re-grand opening celebration

LOUISVILLE, Ky. — The celebration featured Folds of Honor Scholarship recipients, part of ZIPS partnership with the organization.

zips-grand-re-opening
Mammoth Holdings opens Silverstar Car Wash in Illinois

DALLAS — Mammoth Holdings is expanding its multi-brand portfolio to 142 locations by opening this new Silverstar Car Wash location.

25th Mammoth location under the Silverstar Car Wash brand.