AKRON, Ohio — DRB Holdings LLC, dba DRB Systems (“DRB”), has announced it is acquiring Suds Creative (“Suds”), a full-service marketing agency for carwash owners and industry vendors, according to a press release.

“Our mission is to help carwash operators drive growth as a trusted partner,” said Dan Pittman, CEO of DRB. “Traditionally, we’ve done that with enterprise technology solutions, industry know-how and best-in-class support. With Suds, we can take that to the next level by providing strategic marketing solutions that truly drive customers to the carwash. We know marketing is a success quotient to a thriving carwash and lube center, which is exactly why we are partnering with Suds.”

“We’ve been working with DRB Systems for years, and this is just a natural fit,” said Jason Baumgartner, co-founder and CEO of Suds. “We’re looking forward to combining the strengths of our two organizations to help carwash operators achieve greater levels of success.”

With this acquisition, DRB is adding Suds to its powerful collection of brands: DRB Systems, Unitec, NoPileups by DRB Systems and Sage Microsystems, the release concluded.