In this blog post, I will briefly discuss the advantages of offering rustproofing services; and in a future issue of Professional Carwashing & Detailing magazine, we will dive deeper into the topic, including what you need to consider when expanding your business and how these services benefit customers.
My experience with car rustproofing
If you live in an area with cold winters and many snow days throughout the frigid season, you are probably familiar with rust. Living my whole life in a place mostly with snowless winters, I am used to seeing cars, 10 years or older, look as if they were just purchased from a dealer.
I am a car mechanic with more than 20 year experience and currently own a blog where I check and test different car repair tools, such as engine hoists, and also share my experience and thoughts about different aspects of automotive industry.
For most of my life I have lived, studied and worked in the U.S. However, I had the opportunity to go to Northern Europe where I lived and worked for several years, gathering useful experience there as a car mechanic. One thing is sure, I have never seen so much rust in my entire life — even on relatively new vehicles.
However, what is interesting is that, even though the area has one of the harshest winters in Europe, some 10- to 20-year-old cars didn’t have any signs of rust because they had been frequently rustproofed. And, the service station I worked for offered aftermarket rustproofing services. Besides my daily job, I also helped rust fighters to rustproof some vehicles. When talking with the owner of the business, I was surprised to know how popular rustproofing companies are in Northern Europe. In addition to service stations, carwashes have expanded their businesses to provide rustproofing services.
So for those of you who live in an area with cold and snowy winters, own a carwash or servicing company and want to expand your business, I will try to explain the basics of car rustproofing from my experience and hopefully you can take some of these tips to improve your business.
Why you should provide rustproofing services
Rustproofing services are a lot more common in areas with constant winters, for example states located in the Northeastern U.S.; if you are working in an area prone to harsh winters, there shouldn’t be too many problems finding new clients — especially because aftermarket rustproofing is still a growing niche.
Expanding the client base and improving earnings are priorities for practically any business. To accomplish both of these you must continuously work on ways to retain old customers and attract new clients by offering different services.
The great thing about aftermarket rustproofing is once you get a client, perform a high-quality rustproofing for his or her vehicle and provide a warranty for your work, the customer will most likely come back year after year to have his or her vehicle inspected and to reapply an anticorrosion coating when needed.
Another advantage for those who own a carwash or service station is that you already have some of the equipment needed for the job. The rustproofing process requires a vehicle underbody to be fully cleaned, which can be accomplished with current carwashing equipment, and the vehicle needs to be lifted for easier access to the underbody using a hoist that can be found in most service stations.
However, what I found to be the most important advantage of rustproofing is that it actually helps to preserve the car in an especially good condition (which customers highly appreciate) — even in areas with long and snowy winters where roads are treated with extensive amounts of salt and chemicals, which triggers the rusting process as soon as the car gets on such a road in winter.
Note: This is a brief synopsis of a larger article that will be published in an upcoming issue of Professional Carwashing & Detailing. While you wait, peruse through the Digital Archives here for more informative articles covered in past editions of PC&D magazine aimed to help your business thrive.
Billy Ray Miller has been a car mechanic for more than 20 years. He is the owner and editor of KnockOutEngine, a blog about the automotive industry, car maintenance and more. The blog focuses particularly about tools that make car repairs more effective. You can learn more about the blog by visiting www.knockoutengine.com.