From the show: Social media and return on investment - Professional Carwashing & Detailing

From the show: Social media and return on investment

CHICAGO — There are many ways carwashes can use social media well, and Patrick O’Malley spoke at The Car Wash Show™ about some of the most important ways to maximize your return.

CHICAGO — In his presentation on social media at an education session at The Car Wash Show™, Patrick O’Malley explained how important it is that washes spell their name Car Wash instead of Carwash. Google is much more likely to rank your website highly on its search engine when the name is spelled as two separate words. This is just one bit of insight he gave, and it showed how something as small as a space in between a name can make a difference in the current digital age.

While many social media experts for carwashes focus on Facebook, O’Malley’s presentation, titled “Social Media: The What, the Why and the ROI” focused on different outlets like Yelp, Google and YouTube as well.

More articles on: Business operations

Yelp is important because people trust customer ratings, he said. Wash owners can improve their Yelp ratings by encouraging customers to rate their carwash on the website.

Search engine optimization (SEO) has become one of the biggest buzz words in new media, and O’Malley gave numerous examples of why washes must use SEO techniques. He explained how if washes are not using SEO well, they’re missing out on customers who use Google to find local washes.

Google Local is another way to get ratings, and increase your visibility on the Internet, according to O’Malley. He explained the process of registering, and said wash owners should consider using the service.

Read also: A carwash manager's guide to success

YouTube is also a way to gain exposure on the Internet, he said. Google ranks videos highly, and the lack of video content in markets such as carwashes means that wash owners and manufactures have the potential to create video content, and get their message out to a large audience.

O’Malley also talked about how advertising on Facebook can be a great way to get your brand out there, and cost you nothing unless a potential customers clicks on your link. He emphasized how producing content on Facebook that creates two-way communication, and isn’t just advertising your message, will lead to a much better experience for people viewing your message on Facebook.

To visit Patrick O'Malley's website, click here

You May Also Like

EverWash announces acquisition of Coinless

PHILADELPHIA — EverWash acquiring Coinless expands its technology and service capabilities in the carwash industry.

PHILADELPHIA — EverWash, a membership-based carwash solution, announced in a press release its acquisition of Coinless, a mobile payment solutions provider in the carwash industry.

This acquisition marks a significant step forward in EverWash's mission to enhance the efficiency and reach of its services, particularly by developing in-house hardware solutions that cater to a wider variety of wash types, including in-bay automatic and self-serve carwashes.

Quick Quack Car Wash honored as a best led company in 2024

ROCKLIN, Calif. — Quick Quack Car Wash received a Glassdoor award honoring exceptional senior leadership at the company.

PRT launches 59 new complete strut assemblies to North America

BUFORD, Ga. — The new items represent nearly 12 million vehicles in new coverage and extend the PRT portfolio in North American aftermarket.

Sud Stop launches first location with $5 premium plans

ORLANDO, Fla. — The Sud Stop Car Wash brand has sights on more than 30 express carwash locations across the Southeast United States.

Mammoth Holdings opens Today’s Car Wash

HEWITT, Texas — This is the eighth site under the Today’s Car Wash brand and represents Mammoth’s goal of reaching 500 sites nationwide.

mammoth holdings logo

Other Posts

Metro Express Car Wash CEO’s influential recognition

BOISE, Idaho — Bill Martin was honored as a CEO of Influence for his 50 years of dedication and innovation in the carwash industry.

NYSCWA spring tour covers many bases

CLIFTON PARK, N.Y. — The New York State Car Wash Association spent a day touring three unique washes in New York.

Spotless Brands expands to start 2024

OAKBROOK TERRACE, Ill. — Spotless Brands sets aggressive growth with new locations open in 2024’s first quarter.

Summit Wash Holdings announces $200M+ growth investment 

PALM BEACH GARDENS, Fla. — The carwash company is committed to strategic growth opportunities in existing markets.