Future car owners value high-tech vehicles

BIRMINGHAM, Ala. — A recent study by Nielsen shows that connectivity in automobiles is valued among drivers, according to Nielsen.com.

“In fact, of the 44 percent of future auto intenders who plan to purchase a new car within the next two years, 39 percent are very likely to purchase a connected car with built-in features,” said the article.

"People are drawn to these cars because of the new technology, passenger entertainment and they want to boost their productivity while on the road,” stated the article.

The majority of the connected car users are men (58 percent), middle-aged and educated. Sixty-two percent of them have at least a college degree, and 37 percent made more than $100,000 per year, reported the article.

Seventy-two percent of connected car drivers stream audio in their cars regularly or every time they are in their cars. Forty-one percent connect to the Internet regularly, while 36 percent do so every time they are in their vehicles. Twenty-seven percent download media regularly in their cars, while 30 percent say they rarely or never do, explained the article.

The survey found that automatic crash notification and emergency roadside assistance is the most desired technology (64 percent of drivers found it to be the most important feature). Fifty-eight percent of connected car users said Internet-enabled navigation is the most important, said the article.

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