BIRMINGHAM, Ala. — Many small businesses are planning on a busy holiday shopping season by encouraging consumers to shop local, according to Business News Daily.
According to a study, consumers who knew about Small Business Saturday spent more with independent merchants on the day than those who did not, noted the article. Sales are forecast to grow this year.
Read also: Small Business Saturday revving up for 2014 holiday season
David Gilbert, CEO of small business lender National Funding, shared tips to ensure small businesses are able to share in this increase.
- Have enough staff.
- Lease extra equipment for the busy season, if necessary.
- Have plenty of popular merchandise.
- Rethink and increase your marketing presence.
- Research financing options.
Click here to read the entire article, including more detail about each tip.
Click here to learn more about Small Business Saturday and how to get involved.