BIRMINGHAM, Ala. — As people increasingly browse the Internet on mobile devices, Google is adapting, according to Eighty-seven percent of consumers search the Web on mobile devices daily.

Beginning April 21, Google will take into account the mobile friendliness of websites as part of its ranking algorithm for mobile search results, noted the article.

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Google has not yet confirmed it, but many speculate the company will consider mobile friendliness for desktop ranking as well, stated the article.

Companies’ website traffic could be at risk if their sites are not mobile friendly, reported

“The big takeaway from this is that if your site is not mobile friendly, get to work now on it,” shared the article.” If 50 [percent] of your traffic from Google comes from mobile devices, it sounds like if you are not mobile friendly that virtually all of that traffic from mobile is at huge risk.”