BIRMINGHAM, AL — Grand View Media Group, publisher of Professional Carwashing & Detailing, recently expanded its presence in the publishing market with the acquisition of Moose River Media, a leading integrated business-to-business media company serving the green and agricultural industries—landscaping and lawn care, snow and ice management, golf course and athletic field maintenance, tree care, nurseries and commercial horticulture, farming, and fruit, nut and vegetable growing.
Moose River Media offers a variety of media solutions including print and digital magazines, high-traffic electronic media, custom communications, proprietary research, and more. The company’s magazine brands include Turf, Turf Design Build, Superintendent, Tree Services, SportsField Management, Snow Business, Growing, Farming,and American Nurseryman. It also publishes the Moose River Media Sourcebook, an annual directory of products that covers all of the industries the company serves.
Moose River Media also produces eight online communities: LawnSite.com, the largest community and most-visited website in the green industry; PlowSite.com, for the snow and ice industry; DesignBuildSite.com, serving hardscape and landscape design and build professionals; NurserymanSite.com, for the commercial horticulture industry; SportsFieldSite.com, for sports field managers; TreeServicesSite.com, for tree care contractors and arborists; and FarmingForumSite.com, for North American farmers and growers.
“Moose River Media has become a market leader through investments into its print products and the growth of the company’s online communities,” said Grand View General Manager Barry Lovette in a press release. “The scale that is provided to marketers by Moose River’s communities is unequalled in the industry. Grand View Media is very excited to work with the team at Moose River to not only grow their current media offerings, but also to implement their online community technology into existing Grand View Media brands.”
With over 200,000 registered users and 3.6 million unique visitors in 2012, LawnSite and PlowSite form the largest online communities for professionals in the green industry and have become the go-to resources for networking and professional development in these growing markets. Moose River Media has leveraged the strength of its online presence and print brand loyalty to establish itself as the leading integrated media company serving its markets.
“We believe that Grand View Media is an ideal fit for our business,” said Moose River Media President & CEO Korry Stagnito. “Not only is there strong synergy with their business-to-business and consumer outdoor media brands, but they also possess the talent, resources and long-term commitment to help us better serve the needs of our subscribers and customers.” Mr. Stagnito added, “As a user of numerous products and services from Grand View’s parent company, EBSCO Industries, Inc., we already enjoy a terrific working relationship with their team and appreciate the quality of their business offerings and outstanding customer support.”
