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GSP earns ADDY for Stripes branding

CLEARWATER, Fla. — The effort rebranded a 12,000-square-foot Chick’s store to match the Stripes brand.


CLEARWATER, Fla. — GSP won a 2015 Tampa Bay Gold American Advertising Award (ADDY) for its rebranding of Chick’s convenience store to Stripes, according to a press release.

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The company’s design was recognized in the competition’s “sales promotion branded environment” category, noted the release.

The effort “involved rebranding the 12,000-square-foot Chick’s store in Bryan, Texas, to the Stripes” brand, stated the release.

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Updates were made to the Laredo Taco Company brand and The Wall fountain area, reported the release. A Café de la Casa Coffee was also created for the space. A new logo was designed as well as signage, menus and new product images.


“We are pleased that our design work for Stripes has been recognized by the AAF,” said Steven Cohen, GSP’s vice president of design services, in the release. “The end result is a fantastic branded environment that brings the Stripes c-store to life in a larger footprint. All of the rebranded additions create big impact, help to improve visibility of the category destinations — and truly communicate the essence of the Stripes brand.”

The American Advertising Awards receive more than 40,000 entries every year in local competitions, shared the release.

Click here to read the entire release.

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