BIRMINGHAM, Ala. — In the latest Guest Post, John Booth, co-founder of Wash Systems LLC, discusses how implementing customer service strategies can help carwash owners and operators grow their brands.

“A company’s brand isn’t simply a name, logo or phrase. The brand is what customers think of when they hear or see a business’ name,” says Booth. “In this sense, the ‘customer experience’ is how a carwash’s brand is developed.”

In the blog post, Booth briefly discusses the following customer service tips for carwashes:

  1. Create customer experience through effective team training.
  2. Rely on checklists to deliver a consistent experience.
  3. Establish an environment where everyone reports issues.
  4. Take care of any low-hanging fruit.
  5. Adjust any ineffective actions.

Read the entire blog post on customer service strategies here.

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