The example below is a way to bring excitement without a huge investment to a standard service offered at every carwash. When you have eight carwashes in a 4-mile radius adding an extra show to the tunnel experience goes along way and helps to grab those potential customers. Ask yourself: Would I rather have a normal rinse or go to the wash that offers the “green falls monster rinse?” It just takes a little creative energy and a new sign to make the rinse portion fun for everyone.
- Give the service a fun name instead of just rinse. A good example is: “Green falls monster rinse.” Image 1
- Add the corresponding name to your menu and support it with a graphic icon. Image 2
- Support the service with a graphic fixture enhanced with LED animations that illustrates what it does, showing a picture of a green monster rising out of a waterfall would be perfect for this example. Image 3
- Incorporate LED light bars that change the color of the water to green to reinforce the name and image. Image 4
At the end of the day, most washes can clean a car to a certain degree, but a successful owner aims to leave a lasting impression by putting on a show that will have customers coming back for years to come.
Light shows not only excite the kids, but it also keeps the adults entertained. Or as Darren Clark, the owner of Blast Car Wash in Sterling Heights, Mich., said, "Any carwash can wash cars, but when a customer comes through and says your light show was like visiting Disney World you know you will get [them] back.”
Bobby Jones is the Art Director of TSS Inc., a company which manufactures carwash signs. For more information, visit www.tsscws.com.
