How to add value and excitement to your service offerings - Professional Carwashing & Detailing

How to add value and excitement to your service offerings

Presenting ways to make more money and promote services.

The example below is a way to bring excitement without a huge investment to a standard service offered at every carwash. When you have eight carwashes in a 4-mile radius adding an extra show to the tunnel experience goes along way and helps to grab those potential customers. Ask yourself: Would I rather have a normal rinse or go to the wash that offers the “green falls monster rinse?” It just takes a little creative energy and a new sign to make the rinse portion fun for everyone.

  1. Give the service a fun name instead of just rinse. A good example is: “Green falls monster rinse.” Image 1
  2. Add the corresponding name to your menu and support it with a graphic icon. Image 2
  3. Support the service with a graphic fixture enhanced with LED animations that illustrates what it does, showing a picture of a green monster rising out of a waterfall would be perfect for this example. Image 3
  4. Incorporate LED light bars that change the color of the water to green to reinforce the name and image. Image 4

At the end of the day, most washes can clean a car to a certain degree, but a successful owner aims to leave a lasting impression by putting on a show that will have customers coming back for years to come.

Light shows not only excite the kids, but it also keeps the adults entertained. Or as Darren Clark, the owner of Blast Car Wash in Sterling Heights, Mich., said, "Any carwash can wash cars, but when a customer comes through and says your light show was like visiting Disney World you know you will get [them] back.”

Bobby Jones is the Art Director of TSS Inc., a company which manufactures carwash signs. For more information, visit www.tsscws.com.

You May Also Like

Get in the carwash game

How first time carwash owners can find financing.

After multiple years of strong growth, the carwash industry is facing a bit of a cooldown. The current market is seeing an increase in supply and a lower demand for new carwash locations after a two-year mad dash to buy carwash locations nationwide. The original goal was to get as many locations as possible on the market. It didn’t matter if you had two carwashes right across the street from each other — people wanted to break into the market. 

Owning versus leasing property

Which real estate decision is right for your business?

Letter to the editor: Carwash site analysis

One of our readers emphasizes the importance of proper and complete site analysis.

Site insights

The state of site selection and design from two operators’ perspectives.

Keeping site selection in sight

The importance of site selection and the growing need for updated design.

Other Posts

Whistle Express opens Fairdale location with donation to hospital

FAIRDALE, Ky. — Celebration will include exclusive promotions, a $1 donation to Norton Children’s Hospital for every car washed and more.

Whistle Express car wash - magnolia holdings
ZIPS celebrates 20 years with Folds of Honor partnership

PLANO, Texas — ZIPS Car Wash is giving scholarships to students sourced by the non-profit that helps families of fallen or injured soldiers.

Driving growth: How license plate recognition transforms carwash lead generation    

Discover how the carwash industry leverages LPR technology to enhance customer insights, personalize services, and implement targeted marketing strategies for increased customer satisfaction and loyalty.

Using License plate recognition marketing technolog (LPR) to increase carwash sales and marketing
ZIPS Car Wash celebrates over 40,000 teachers and nurses

PLANO, Texas — The honoring of teachers and nurses helped celebrate them for two national appreciation days.

ZIPS Car Wash celebrates over 40,000 teachers and nurses