“Your logo is a visual representation of everything your company stands for,” according to Entrepreneur. Customers think of their experiences with your business whenever they see your logo or even your colors. Logos can remind patrons of positive visits they’ve had to your wash, or any other dealings they’ve had with the business.

The article presents three types of logos: font-based, abstract graphic symbols and ones that literally illustrate what a company does, like a painting company logo with a brush in it.

Begin the process

To get started, the article recommends looking at the logos of competitors. Determine if they use flashy graphics or more muted images and colors. Entrepreneurs should also focus on the message: What you are trying to communicate about your business?

At the beginning stages keep in mind that your business name will affect the logo design, notes the article. Don’t use clip art and avoid trendy looks to make your business unique and stand the test of time. If you want to change your logo up, make small adjustments gradually over time.

Be realistic and get help

Colors can be eye-catching, but keep in mind the cost as well, states the article. A five-color logo costs more to print on stationary and other marketing pieces, and it won’t show up in media that allow only one or two colors. “Try not to exceed three colors unless you decide it's absolutely necessary,” says the article.

While carwash owners should brainstorm to get a better idea of the business’ image, shares the article, hiring a professional graphic designer is essential. Firms can charge anywhere from $4,000-$15,000, but plenty of lower-cost, freelance designers are out there as well.

A good logo should last at least 10 years, notes the article, and the price will be well worth it.

After you’ve obtained the perfect logo, make sure you protect it, encourages the article. Apply for a trademark at the U.S. Patent and Trademark Office website.

Once protected, use the logo everywhere you can to promote your company’s visibility and elevate your image to increase business, reports the article.   

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