Carwashes are increasingly aware that millennials are here to stay. They are gradually becoming a larger part of our workforce. Since carwashes are always looking for effective, reliable employees, they need to make sure they don’t miss out on a great potential hire because of outdated hiring practices.
According to National Federation of Independent Business member and president of employee assessment and testing firm Success Performance Solutions Ira Wolfe, in an article on NFIB.com, small businesses should “recruit workers like they target customers.”
Shoppers can readily find merchandise online via mobile apps and websites, but workers don’t usually have access to these technologies.
Wolfe presents four tips to consider attracting millennials to your business.
- Be mobile ready. Since many millennials communicate exclusively with a smartphone or tablet, online job applications should be built to fit these devices, notes Wolfe. Applicants attempting job applications on their phones that are formatted for PCs could get frustrated and not bother with applying.
- Use social media. Wolfe says that social media is a modern day word-of-mouth. She advises LinkedIn is best for professionals, Facebook is for hourly positions and Twitter works for larger markets.
- Build an engaging website. Don’t deter potential applicants with a customer exclusive website, notes Wolfe. Engage candidates by offering insight into what it’s like to work for your wash. Short video testimonies by the CEO and other millennial employees can be effective, she adds.
- Be responsive. Don’t just ignore applications that come through until you’re ready for interviews. Every application should at least receive a confirmation email, but phone calls and in-depth emails describing the company and hiring process are preferred, shares Wolfe. “Submitting an application that goes into the HR black hole is unacceptable, particularly for qualified and skilled applicants who do have employment choices,” she adds.
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Look for our cover story on marketing to millennials in the March issue of Professional Carwashing & Detailing, coming soon.
