How to start a carwash: Setting up social media, part 1 - Professional Carwashing & Detailing
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How to start a carwash: Setting up social media, part 1

Though everyone begins on equal ground when starting up on social media, there are tactics to build an audience.


When starting up on social media, everyone starts on equal ground at a base of zero. Fortunately, there are tactics to building an audience. Organically, self-promotion of the accounts to friends, contacts and other known sources can help kick-start a new profile into building an audience. From there, the profile can grow and bloom. A different tactic would be to utilize paid advertisements to place the profiles before target demographics. This can help build the numbers, but building a quality audience does require time and patience. 

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There are several tips for social engagement that everyone should follow.

How to start a carwash tip #1: Quality over quantity.

While it’s important to post regularly, the quality of content will always trump a handful of meaningless posts. Posting useless information or links over and over, not earning engagement and still expecting results is almost the definition of insanity. Take the time to find a piece of content that provides benefits, insights and value to your audience to ensure engagement. By publishing quality and engaging content, an appropriate audience will be sure to follow.

How to start a carwash tip #2: Engage with followers.

There are many online offerings to engage your followers or fans. These can include contests, questions, comments, images, provoking thoughts, etc.


Read also: Tips on creating successful Facebook ads

How to start a carwash tip #3: Accentuate the positive.

Everyone likes a winner, so showcase where you and your fans are winning. This would provide positive, encouraging content that everyone wants to see.

How to start a carwash tip #4: Promote social media on your website.

Integrate your social media with your website and encourage participation. It can be an easy step to link directly.

How to start a carwash tip #5: Remember, everyone loves free.

Give away free stuff. Providing a free product or service to your loyal customers who follow you on social media is a great way to get feedback and keep them loyal.


Read part 2 here.


Ben Laube is president and founder of POLR Marketing, a growth marketing technology company. Through the use of content writing, pay-per-click, ethical SEO practices, web design & development graphic design and strategic planning, POLR Marketing offers the services you need to help grow your business to the next level. To learn more about POLR Marketing, visit or call 407-712-4836.

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