Read part 1 here.

Social Media is a leading industry tool to bring brand awareness to the forefront of markets. More than ever, your business’ online reputation weighs heavily on your success due to the unlimited availability of content published daily online. In a majority of marketing and advertising methods, the communication is a one-way street from company to customer. However, social media is the most engaging, two-way communication medium for customer relations. Because of this aspect, engaging your followers can make or break your brand’s reputation.

How to start a carwash tip #6: Plan ahead.

Strategize about your audience and create a long term social media plan to make sure you stay on track with your goals.

How to start a carwash tip #7: Share your brand and others.

While it technically is your page, no one wants to listen to “me, me, me” on a regular basis. Thinking of social media as a social gathering will greatly benefit your engagement and strategy. A healthy ratio for posting content is roughly 40 percent self-promotion (your products, services, events, news, etc.) and 60 percent interesting and engaging content from outside sources. Think of this scenario — if you’re at a cocktail party and you’re talking with a person who is solely talking about themselves, how interested and invested in the conversation are you? The answer is probably not at all.

How to start a carwash tip #8: Listening is key.

It’s not enough to just post content out there and leave it, the monitoring of the posts, comments from users and suggestions will decide the fate of the social profile. Customers love social media because it gives them a voice. But what good is that voice if no one is listening? Monitor your profiles and respond back to your followers. Also, taking suggestions into consideration — who knows? The next big idea to boost your company to the next level could come from a complete stranger who follows you on Twitter.

How to start a carwash tip #9: Personalize interactions.

When interacting with your followers, personalize your responses so they know you care. Rather than a canned response back, by personalizing them you create a closer bond between your brand and your followers. This personalization expresses gratitude and makes your brand appear more authentic to those who interact with you.

Take the time, invest and foster your profiles — they’re essentially your brand's face and personality online, so why not give a little nourishment to them? By engaging your audience, listening to your audience and maintaining your profiles, you’ll have a social media presence that will lead to success.


Ben Laube is president and founder of POLR Marketing, a growth marketing technology company. Through the use of content writing, pay-per-click, ethical SEO practices, web design & development graphic design and strategic planning, POLR Marketing offers the services you need to help grow your business to the next level. To learn more about POLR Marketing, visit or call 407-712-4836.