How to start a carwash: Throwing a grand opening - Professional Carwashing & Detailing

How to start a carwash: Throwing a grand opening

A new Boomerang Carwash of Little Rock, Ark., celebrated a grand opening by partnering with the Arkansas Children's Hospital.

When it comes to opening a new carwash, one way to draw some attention and make a difference is to partner with a local charity.

Boomerang Carwash recently celebrated the opening of its 30th location by partnering with the Arkansas Children’s Hospital, and raised over $4,000.

Read also: PC&D magazine 

How to start a carwash Tip #1: Hold the grand opening over several days

Grand opening celebrations don't have to be held on just one or two days. Boomerang held it's grand opening celebration between June 18 and July 12. For those 24 days, it gave away free washes and allowed customers to donate to the children's hospital.

How to start a carwash Tip #2: Allow customers to choose how much to donate

Boomerang Carwash Vice President of Marketing Ed Colvard stated in the press release that they allow their customers to choose how much to donate.

“We provide our top wash package free to the public so if they feel compelled they can then donate to the charity in addition to our direct donations," Colvard stated in the story.:

How to start a carwash Tip #3: Make a difference

Even though it will cost you money, you will gain respect and hopefully loyal customers through your charitable donations. According to Colvard, since they began their grand opening campaigns in 2005, they have contributed over $500,000 to local charities [through] direct donations and fundraisers.

More articles on: Business operations

Boomerang, with locations in Arkansas, Oklahoma, Tennessee, Mississippi, Louisiana and Texas, make sure to then "wow" customers through a high-quality wash as well as added extras. All of the 30 locations have free self-serve vacuums. The express wash chain believes it’s the best model for both quality and efficiency. “We provide the value with free vacuums, consistency, quality, speed and price so you come back like a boomerang,” Colvard stated in the press release.  

To visit the Boomerang Carwash website, click here

You May Also Like

Driving Forward: The growth and opportunities in the evolving carwash market

A review of the real estate and market trends and issues of this industry.

The carwash industry has experienced remarkable growth and transformation in recent years, driven by changing consumer preferences, technological advancements and increasing environmental concerns. The carwash market has become a lucrative sector in the dynamic CRE landscape, attracting investors and entrepreneurs nationwide. The demand for carwash services is anticipated to increase as the number of cars on the road increases, consumers experience rising disposable income and automobile owners use professional carwashing facilities more frequently.

Featured Profile: Carnation Auto Spa

Rides get revived at these luxury carwashes.

Carwash M&A data

Introduction of the gold standard documenting this activity.

Featured Profile: Bluebird Express Car Wash

The express carwash chain has locations in Southern Idaho and is expanding quickly.

One step to synergy

Synergy: the interaction or cooperation of two or more organizations, substances or other agents to produce a combined effect greater than the sum of their separate effects.

Other Posts

Separating from the crowd

Use these strategies to thrive in saturated markets.

The ultimate Guide to Buying a Carwash

If you’re looking to get into the business, here’s what you need to know.

How to start a carwash in 2023

This article will guide you through the essential steps needed to start a carwash, from conducting market research and developing a business plan to acquiring equipment, hiring staff, and marketing your business.

Featured profile: Thomas Car Wash

This family-owned and operated carwash succeeds with hard work and dedicated values built over three generations and counting.