International Carwash Association releases Q2 2024 Pulse Report

International Carwash Association releases Q2 2024 Pulse Report

WHEATON, Ill. — New, targeted questions give insights on trending marketing initiatives, growth opportunities and operators’ investment plans.

WHEATON, Ill. — On June 5, International Carwash Association (ICA) announced in a press release the release of its Q2 2024 edition of The Pulse Report, a quarterly report that provides the latest in carwash consumer research and industry data, combined with actionable insights for carwash operators and retailers.

“Every quarter, the questions we pose in our consumer and industry surveys are customized to reveal the trends that have the potential to impact the success of businesses in the carwash industry,” said Eric Wulf, CEO of ICA. “Our goal isn’t just to identify trends, though. It is to analyze them and identify how this information can best support the businesses in the carwash industry, which is why we produce The Pulse Report.”

The Pulse Report Q2 2024 features insights from ICA Pulse™ consumer research and carwash industry surveys conducted in May 2024.

The survey data and analyses address longitudinal tracking along the lines of customer satisfaction, churn intent and membership sales, as well as specific questions intended to spotlight various aspects integral to the success of a business in the carwash industry.

Longitudinal data tracked in our Q2 2024 surveys — as well as answers to some new questions — painted a more complete picture of how the carwash industry is evolving and faring, stated the press release.

“The responses showed some uncertainties about where the industry and economy are headed six months from now, but current conditions are positive,” said ICA Research Director Bob Klein, who will be hosting a webinar related to the Q2 Pulse survey data on June 20. “The positive upward movement in reported same store sales are encouraging, too. Sixty-four percent report same store sales increasing over the past 12 months.”

Klein continued, “We know that consumers want convenience, and location is the primary carwash choice driver. But what can you do to get customers to drive past a competitor’s location? Our latest research has uncovered six ways to entice customers to stop, pause and reconsider their carwash purchase decision.”

Pulse™ is International Carwash Association’s proprietary research brand.

The Pulse Report is released quarterly to ICA individual members and corporate supporters and is available for purchase to non-members.

Find out more about Pulse at ICA’s website and join now for access to this latest research and the full report.

You May Also Like

Atlantic Street Capital invests additional money in ZIPS Car Wash

NEW YORK — The additional $70 million investment supports ZIPS’ operating strategy, member experience, leadership team and wash quality.

NEW YORK — In a press release, Atlantic Street Capital (ASC), a private equity firm that invests in lower middle market companies through an operationally intensive strategy, announced that it has made an additional $70 million investment to further support the operating strategy, member experience, leadership team and wash quality of its portfolio company, ZIPS Car Wash.

OPW releases new product add-ons, online store

DOWNERS GROVE, Ill. — Enhance your carwash operation with Washnetics® Tunnel Wash Components and OneShot™ Presoak.

Washworld Inc. announces new distributor

DE PERE, Wis. — By adding Washex, Washworld is now selling and servicing Washworld vehicle wash systems throughout Manitoba, Canada.

Mothers Automated Solutions enters automated car care sector

SCOTTSDALE, Ariz. — Mothers has introduced a comprehensive lineup of products designed for tunnels, in-bay automatics and self-serve carwashes.

Steel City Wash acquires Coates Car Care

PITTSBURGH — Steel City Wash LLC announced the acquisition of Coates Car Care, marking a significant expansion into Ohio.


Other Posts

El Car Wash donates $100,000 to Baptist Health Foundation

MIAMI — The donation from El Car Wash will support pediatric cancer research at Baptist Health Miami Cancer Institute.

el car wash florida logo
ZIPS celebrates 20 years with Folds of Honor partnership

PLANO, Texas — ZIPS Car Wash is giving scholarships to students sourced by the non-profit that helps families of fallen or injured soldiers.

Sud Stop opens first Alabama location

ORLANDO, Fla. — The new Sud Stop Car Wash in Meridianville, Alabama, launches as the company drives toward over a dozen carwashes in 2024.

BAF Industries, PRO joins Appearance Technology Group

TUSTIN, Calif. — The move helps the multi-brand offering alongside Hi-Tech Industries, 3D International, P&S Detail Products and RBL Products.