CENTENNIAL, Colo. — The International Car Wash Group (ICWG) has announced its expansion into the middle Tennessee/Nashville market with the acquisition of two premier sites from Wash N’ Roll, according to a press release.
The two companies are also entering into a deal to develop and expand in Nashville and surrounding areas, the release continued.
“Wash N’ Roll represents everything we seek in a potential acquisition and partner,” said Jeff Maize, vice president of acquisitions, ICWG. “They have a talented team with whom we share a vision about how to approach the growth and expansion of the carwash business.”
“ICWG is the perfect partner for us,” explained Steve Griffith, principal owner of Wash N’ Roll. “We appreciate the creativity they showed in structuring a relationship that both works well for us and upholds the values we have sought to bring to life here in Tennessee. Our chemistry was strong from the very first meeting, and we are excited about what we can accomplish together.”
Over the next six months, the two acquired Wash N’ Roll sites will be re-branded as part of Car Wash USA Express, one of three brands in the ICWG family, the release noted.
ICWG is actively expanding its U.S. leadership through a regional, multi-brand strategy, the release added.
Laser-focused on ensuring its brands realize their full potential, ICWG invests in employee retention, asset enhancement and marketing support/brand development, the release stated.
“We have two key goals for the foreseeable future: to delight our customers every day with a great carwash at a great value and to continue to expand our footprint across the U.S.,” said Tom Mangas, CEO, ICWG. “We are interested in doing more deals and hope that our resourcefulness and flexibility will make ICWG an appealing choice for carwash operators interested in selling their business and partnering with us.”
ICWG also counts Goo-Goo Express and Supersonic Car Wash among its family of brands, the release noted.
Owing to its size and depth of experience, ICWG is uniquely able to leverage its rich know-how and strong economies of scale to invest in its portfolio companies and employees while enhancing operational efficiency, the release concluded.