Industry Watch - August 2015 - Professional Carwashing & Detailing
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Industry Watch – August 2015

A compilation of association, company and people news from around the industry.


Company News

QuickChek raises funds for post-9/11 service members

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WHITEHOUSE STATION, N.J. — QuickChek Corporation raised funds to help support post-9/11 service members and their families through an in-store donation program, according to a press release.

At any of QuickChek’s 140 store locations in the metropolitan area, customers could purchase paper dog tags for $1 through July 18 to benefit Hope For The Warriors®.

Hope For The Warriors is a nonprofit organization with a mission to improve “the quality of life for post-9/11 service members, their families and families of the fallen who have sustained physical and psychological wounds in the line of duty.”


Funds raised will remain in the metropolitan area to benefit local veterans. Each purchased dog tag was signed and posted in QuickChek stores throughout New Jersey, Long Island and New York’s Hudson Valley.

“We pride ourselves in being active members of the communities we serve, and we’re pleased to continue to honor and support our service members and their families who give so much of themselves,” said QuickChek CEO Dean Durling.


Full-service hand wash hosts Marine fundraiser

CAPISTRANO BEACH, Calif. — Doheny Village Hand Wash hosted Dana Point 5th Marine Regiment Support Group’s Annual Marine Car Wash to raise money for the troops, according to a press release.


The annual carwash is one of the main fundraising events held by the support group.

The annual event was temporarily put on hold because of the state’s drought, however, Doheny Village Hand Car Wash agreed to host the fundraiser “for the ‘cost’ of a donation.” All water used at the wash is reclaimed and recycled.

Complimentary doughnuts and coffee were served in the morning, and in the afternoon, a free barbecue lunch was served by Damian Collins, owner of Waterman’s Harbor and StillWater Spirits & Sounds.


All proceeds raised will benefit Wounded Warriors as well as the 5th Marine Regiment’s members and their families.


Thorntons launches new ‘swipestakes’

LOUISVILLE, Ky. — Thorntons announced its new “swipestakes,” the Super Chill Swipestakes, according to a press release.

The swipestakes gave Thorntons’ customers a chance to win “super chill prizes with Refreshing Rewards” through Aug. 4.

Customers who swiped their registered Refreshing Rewards cards were automatically entered for a chance to win thousands of prizes, which included music festival tickets, theme park passes and more.


The swipestakes featured two key program elements: weekly prizes and “Collect & Win.”

“The Collect & Win portion of the swipestakes [gave] guests the chance to win [one to six] grand prize packages,” noted the release. “Guests [received] a digital game piece every time they [entered] the promotion.”

Collected game pieces could be managed through the Thorntons Refreshing Rewards mobile app or online at


Association News

PSCWA raises funds during Car Wash Awareness Month

SEATTLE — The Puget Sound Car Wash Association (PSCWA) raised money to protect the environment during Car Wash Awareness Month, according to a press release.


PSCWA offered charities $2 carwash fundraiser tickets to promote the initiative. Organizations could garner donations and protect the Puget Sound at the same time.

The association hopes the month-long event helped to educate the public about how professional carwashes are more environmentally friendly than driveway washing.

PSCWA encouraged washes to share the following message with followers: “Take your car to a professional carwash. If your car’s dirty, it’s not just dirt — it’s grime that contains heavy metals, oil and toxins.”


NYSCWA’s annual event hits home run

QUEENS, N.Y. — The New York State Car Wash Association (NYSCWA) announced that its recent annual baseball event was a success, according to a press release.


The 50 attendees cheered on the New York Mets as they secured a 3-2 victory over the Toronto Blue Jays.

“This event is a great way to bring your kids to the ballpark in the luxurious Empire Party Suite and reconnect with fellow operators,” said Mike Benmosche, event coordinator. “We’ve been doing this for many years now, thanks to the help of Stuart Rosenberg and his connections, and every year it’s a great event.”

The team mascot, Mr. Met, and Met legend William Hayward “Mookie” Wilson, former major league baseball outfielder and coach, made an appearance at the event’s suite and took pictures with the guests.


NYSCWA would like to thank the event sponsors, including Micrologic Associates, Zep Vehicle Care, McNeil & Co., Simoniz USA and Innovative Control Systems.

The association’s next event is the Fall Membership Meeting on Oct. 29 at the Thayer Hotel located in West Point, New York, which will include a carwash tour and an educational program.


CWONJ hosts 16th Annual Carwash Tour

CLARK, N.J. — The Car Wash Operators of New Jersey (CWONJ) 16th Annual Carwash Tour recently took place in the Brunswick area, according to a press release.


This year’s featured facilities included East Brunswick Car Wash, Rt. 33 Car Wash of Marlboro, Crown Car Wash and Trax Carwash.

Those attending the tour met at the Holiday Inn located in Clark (36 Valley Road), and an additional stop picked up more tour attendees at the Brunswick Square Mall in East Brunswick.

After the pickup, the tour of the four selected facilities began, and the event also included lunch at Arthur’s Tavern in New Brunswick.


People News

Diamond Chemical hires new systems installation technician

EAST RUTHERFORD, N.J. — Diamond Chemical Company Inc. announced it has hired Lucas Ireland as a systems installation technician, according to a press release.


Prior to his new position, Ireland worked as an industrial equipment technician.

He has three years of experience in computer information systems, electrical, hydraulic and pneumatic fields. Ireland attended Ivy Technical Institute.

Diamond Chemical Company is a manufacturer of warewash, laundry, floor care, housekeeping, organic intermediates, consumer and industrial products.


Firm hires industry expert to lead new c-store and gas portfolio

Brookwood Financial Partners LLC announced that Brian Trout joined the firm as senior vice president of operations for BW Gas & Convenience Holdings LLC, according to a press release.


BW Gas & Convenience, an affiliated Brookwood entity, “was recently formed to acquire and operate a diversified portfolio of gas stations and convenience stores in select regions of the U.S.”

In his new position, Trout will direct the operational strategy for BW Gas & Convenience and will be responsible for forming and leading regional management teams, establishing/implementing a consistent merchandising plan for the portfolio and overseeing the acquisition and due diligence process.


Prior to Brookwood, Trout served as the vice president of operations for The Pantry Inc., and he also held the positions of the zone leader in the Midwest for 7-Eleven and sales and operations manager of U.S. Fuels for BP Inc.


CEO joins vacuum company

PELLA, Iowa — Ring-O-Matic Inc. has appointed Brian Metcalf as CEO, according to a press release.

Before joining Ring-O-Matic, Metcalf served as president of HammerHead Trenchless Equipment for eight years. He has also worked with Vermeer Corporation and Pella Corporation.


In his new role Metcalf will develop a sustainable strategic growth plan to position the company as the preferred supplier of vacuum excavators. He will also focus on achieving operational excellence and an expansion of the market with product offerings.


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