Adding car tint services to a carwash’s offerings is an obvious vertical market, one that offers an easier addition than a lube or maintenance center might.
“Professional window tinting is one… service that can boost business,” Rachel Min, marketing director for Rayno Window Film Inc. says. “Not only does this service offer customers an attractive feature for their vehicles, but it also helps to protect the interior upholstery from potential damage from the sun.”
Bringing in car tint customers
However, once this new service is added, it can be difficult to know how to start marketing your tinting services to existing and new customers.
Below is a detailed infographic from Global Tint UK, which outlines six reasons customers should invest in tinting their cars. If your carwash adds tinting services to its repertoire, considering using this infographic to entice customers to the new service.
Min also says adding window tinting to a carwash’s services is not as simple as simply buying the material and reading up on the process. She points out the importance of getting the proper car tint training, finding the right price point and equipment, learning your area’s car tint laws and, most important to the customers, guaranteeing your work.
“Most window tinting professionals offer some sort of workmanship warranty. This means, should the window tint not hold up well, a customer can get it fixed with zero to minimal costs,” Min explains. “The length of warranty can vary; in fact, a warranty can be offered for only a few years up to a lifetime. Offering a range of warranty packages can help entice more customers to purchase a coverage plan.”