In the January issue of Professional Carwashing & Detailing, Group Assistant Editor Maria Woodie shares how carwashes, when they add in the right ingredients, can craft tantalizing menus sure to stir up profits.
“For many, having an array of options to choose from seems like the best case scenario with an endless amount of possibilities,” says Woodie in the article. “However once this concept is employed within a business’ service offerings, this vast assortment of choices may become less appealing and more frustrating.”
In the article, AJ Rassamni, owner of Great American Car Wash in Fresno, California, and author of “Increase Business 30 Percent in 30 Days” and “Dirty Cars Filthy Rich,” explains how offering too many packages on a carwash menu can confuse customers. “Simplicity of the menu is most important,” he adds.
With simplicity in mind, how can owners and operators effectively promote their services and upsell packages? For starters, avoid falling victim to the pitfalls highlighted in the short infographic below, created by the Professional Carwashing & Detailing team.
You can download the infographic here.
Learn more about creating an effective carwash menu here.