Iraq veteran opens high-end detailing shop - Professional Carwashing & Detailing
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Iraq veteran opens high-end detailing shop

HARTLAND, WI — The business will publicize its opening with a Groupon special for three detailing services.


HARTLAND, WI — An Iraq War veteran who has operated a mobile detail operation here for the past four years announced the opening of a storefront location, according to a press release.

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The Feb. 27 release stated that Ed Rivera will hold a soft opening for his new Elite Auto Detail shop. A grand opening and ribbon cutting will be held in a few weeks.

The business will publicize its opening with a Groupon special for a foam bath, clay bar treatment and an exterior coating. March will also be Mercedes Month at Elite with a 10 percent discount for customers who bring in Mercedes.

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Rivera completed extensive detailing training in California.“I had always enjoyed taking care of the family cars when I was growing up but something wonderful… a passion… began to grow inside me when I returned to serious detailing a few years ago,” he said in the release. “I got obsessed with working out every flaw in the paint, making sure I cleaned every nick and crevice of the interior, and sending that car, truck, boat or motorcycle home with the most perfect shine I could manage.”


The operation will focus on the higher-end spectrum of detailing, and the mobile service will still be available for customers within a 30-minute drive from Hartland.

Read the entire release here.

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