ITW Global brands increasing marketing for Rain-X, Black Magic and Gumout - Professional Carwashing & Detailing
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ITW Global brands increasing marketing for Rain-X, Black Magic and Gumout

HOUSTON — Latitude will be taking over the marketing presence for ITW Global brands to generate extra interest, according to a press release.


HOUSTON — The Richards Group’s promotional division, Latitude, “has been selected to drive consumer preference and loyalty for three” of ITW’s important brands, according to a press release.

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Rain-X, Black Magic and Gumout will all receive a boost in promotion, and the decision to go with The Richards Group was described as an ‘easy one.”

Director of Marketing Communications, Debbie Hodson, said “Latitude brings a fresh perspective and new resources to the table to drive ‘organic growth’ in the automotive aftermarket.”

She added that their creativity in the field has demonstrated that they will be able to “deliver exceptional campaigns for us based on the extensive experience and understanding of our industry.”


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Information provided about these brands:

ITW Global Brands, known for continuous innovation in leading automotive brands like Rain-X® (, Black Magic®, Gumout® and Slick 50® is part of ITW Performance Polymers & Fluids (, a Division of Illinois Tool Works Inc. (ITW, A Fortune 200 global diversified industrial manufacturer of value added consumables and specialty equipment with related service businesses, ITW's revenues totaled $14.1 billion in 2013.


Rain-X leads the automotive aftermarket in glass care and provides drivers with products to help them outsmart the elements with Rain-X Original Glass Treatment water beading technology, Wiper Blades and Glass Cleaners.    

Black Magic products provide the highest quality wheel and tire care, vehicle wash, wax and detail products.
GumoutPerformance Additives deliver the technology to improve automotive performance, with products blended specifically to clean, protect, and enhance critical parts of the car.

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