ITW Global brands increasing marketing for Rain-X, Black Magic and Gumout - Professional Carwashing & Detailing

ITW Global brands increasing marketing for Rain-X, Black Magic and Gumout

HOUSTON — Latitude will be taking over the marketing presence for ITW Global brands to generate extra interest, according to a press release.

HOUSTON — The Richards Group’s promotional division, Latitude, “has been selected to drive consumer preference and loyalty for three” of ITW’s important brands, according to a press release.

Related: Starting a carwash

Rain-X, Black Magic and Gumout will all receive a boost in promotion, and the decision to go with The Richards Group was described as an ‘easy one.”

Director of Marketing Communications, Debbie Hodson, said “Latitude brings a fresh perspective and new resources to the table to drive ‘organic growth’ in the automotive aftermarket.”

She added that their creativity in the field has demonstrated that they will be able to “deliver exceptional campaigns for us based on the extensive experience and understanding of our industry.”

Related: Marketing articles

Information provided about these brands:

ITW Global Brands, known for continuous innovation in leading automotive brands like Rain-X® (www.rainx.com), Black Magic®, Gumout® and Slick 50® is part of ITW Performance Polymers & Fluids (www.itwperformers.com), a Division of Illinois Tool Works Inc. (ITW, www.itw.com). A Fortune 200 global diversified industrial manufacturer of value added consumables and specialty equipment with related service businesses, ITW's revenues totaled $14.1 billion in 2013.

Rain-X leads the automotive aftermarket in glass care and provides drivers with products to help them outsmart the elements with Rain-X Original Glass Treatment water beading technology, Wiper Blades and Glass Cleaners.    

Black Magic products provide the highest quality wheel and tire care, vehicle wash, wax and detail products.
GumoutPerformance Additives deliver the technology to improve automotive performance, with products blended specifically to clean, protect, and enhance critical parts of the car.

You May Also Like

RealSource Group completes over $100 million in single-tenant express wash sales in 2022

NEWPORT BEACH, Calif. — The sales represented a mix of sale-leasebacks, build-to-suits/pre-sales and ground leases with four different express wash brands.

NEWPORT BEACH, Calif. — RealSource Group, a national commercial real estate brokerage company focused on retail, healthcare, automotive and education properties, announced the firm completed a record year in 2022 with over $100 million in single-tenant net-lease express carwash property sales.

The sales represented a mix of sale-leasebacks, build-to-suits/pre-sales and ground leases with four different express wash brands, according to a press release.

Splash marks record year, positions for the future

LITTLE ROCK, Ark. — Splash has 15 locations scheduled for construction over the next two years, with a heavy focus on growth in the Northwest Arkansas market.

Mark Tentis named a vendor director on ICA board of directors

NORTHVILLE, Mich. — He will serve a two-year term, which began on Jan. 1, 2023.

Latest ZIPS Car Wash Convos features Tar Heel fan favorite Alyssa Ustby

PLANO, Texas — Car Wash Convos gives fans a glimpse into the lives of these student-athletes during a ride through ZIPS Car Wash in their university town.

Dave Hail, former senior executive with Mister Car Wash, joins Amplify Car Wash Advisors

SCOTTSDALE, Ariz. — Firm also announces the launch of its new operational advisory vertical, Amplify Growth Partners.

Other Posts

Spotless Brands breaks new barriers, enters Ohio market in 2023

OAKBROOK TERRACE, Ill. — Three new locations in the Buckeye State will open in the first half of the year.

Mammoth Holdings raises equity capital to fuel growth

ATLANTA — The equity raise will ensure that Mammoth can accelerate new store openings, invest in cutting-edge technology and more.

WhiteWater Express Car Wash expands to 88 locations

HOUSTON — WhiteWater added four locations in December, expanding its footprint in the Southwest.

Driven Brands rings Nasdaq closing bell

CHARLOTTE, NC — The company honored its two-year Nasdaq listing anniversary and acknowledged dedicated employees and partners.