Direct Marketing with e-Mail Blasts

Using Professional Carwashing and Detailing B2B Trade Group™ circulation lists, you can e-mail product and service promotions to a wide variety of car care professionals. Whatever your marketing goals, we’ll help tailor your e-mail campaign for maximum success.

Our circulation lists are compiled solely through personal requests. We reach business owners, managers and administrators who want to be reached, in the following industry segments and locations:

  • Full Service Conveyor Operator
  • Self-Service Operator
  • Exterior Service Conveyor Operator
  • In-bay Automatic Operator
  • Fast Lube Operator
  • Detail/Restoration Professional
  • Potential Investor
  • Auto Dealer/Gasoline Distributor/Retailer/C-store
  • Auto Dealer/Auto Leasing
  • Gasoline Retailer/Distributor
  • Convenience Store
  • Distributor/Wholesaler
  • Distributor or Jobber of Auto Detailing Supplies
  • Distributor/Wholesaler or Carwash Equip/Supplies/Products
  • Manufacturer/Supplier
  • Advertising Agency
  • Other Automotive Service Provider

There are a variety of options for targeting your campaign:

  • Use the Professional Carwashing and Detailing e-News™ newsletter list to reach more than 15,000 car washing, detailing and fast lube professionals. Use the whole list, or target your message according to market sector and/or geographic region.

  • A second list of approximately 20,000 e-mail addresses reaches car care professionals, but they have not specified a business segment. You can use this list as an integral part of your mailing, or you can use part of it to boost your circulation as needed.

  • Upon request, any list can be combined with e-mail addresses from the Professional Carwashing & Detailing® magazine list. (Note that we do not have all of our print subscribers’ e-mail addresses.)

  • If you have your own list, we will merge it with our list(s) and purge any duplicate e-mail addresses.

In order to protect our subscribers’ privacy, we do not release any actual e-mail addresses. Instead, we issue e-Blasts for you at whatever time you specify.

The cost of an e-Blast is $200 per thousand e-mail addresses, with a $250 minimum charge. Prior to any e-mailing, full payment is required and the Terms and Conditions agreement must be read, signed and returned via FAX.

You can provide complete e-mail content in HTML format, or we will use your materials to prepare the content for you. Before any mailing is scheduled, both you and the Professional Carwashing and Detailing B2B Trade Group must review and approve the message and layout.

When your blast is completed, we can provide statistics such as number of times viewed, number of unique viewers, and number of clicks through to your website.

For more information regarding direct marketing with e-mail blasts, contact Sandy Murphy at smurphy@carwash.com, 518-640-9169.