ATLANTIC CITY, N.J. — The 2017 Northeast Regional Carwash Convention (NRCC) is just around the corner, taking place from Oct. 2-4 in Atlantic City, New Jersey, and promises to be a great event.

Our staff is hard at work creating our publication’s Exhibit Product Guide, which will be distributed from our booth at the show along with our September issue.

With the theme of “Reinventing The Wheel,” the educational seminars that are scheduled for this year’s NRCC show are diverse, and there is something for everyone and every interest.

Programs range from virtual carwash tours to understanding how cyber criminals think.

In preparation for the show guide, we caught up with Mike Benmosche of McNeil & Co.

Benmosche is an appointed co-chairman for this year’s show along with Bob Rossini, current president of the Connecticut Carwash Association.

During our interview, we wanted to find out the goals and expectations for NRCC 2017.

“Our theme centers around the idea that, as an industry, we cannot rely on what has worked in the past. The vast improvements in technology relating to equipment as well as the cars we wash compel us to take what we know and adjust accordingly,” said Benmosche in our interview.

If you haven’t already, take some time to visit the NRCC website, check out the show’s Schedule of Events along with this year’s exhibitors, and plan ahead to maximize your time at the show.

And, while you are in Atlantic City at NRCC 2017, be sure to stop by our booth, #210, and let us know what you think of our magazine as well as our website.

Also, be sure to check out our Events page here at Carwash.com. We update this page frequently with the latest events occurring in the professional carwashing and detailing industry, so check back often.

For more information on NRCC 2017, visit www.nrccshow.com.