In this week’s Market Focus, we cover an association event, two grand openings, a charity event and some exhibition news.

SCWA On the Road Again — Salt Lake City Car Wash Tour

SALT LAKE CITY — On Aug. 8, 2017, the Southwest Car Wash Association (SCWA) will be in Salt Lake City, Utah, where attendees will tour a group of outstanding carwash locations featuring different carwash business and operational models, according to a press release.

Carwashes on the tour include Wiggy Wash, the largest carwash in North America; Sparkle Express, home of the Wax & Polish Tunnel; Mister Car Wash; and more, the release stated.

This will be a great opportunity for you to get an up-close perspective on many of Salt Lake City’s finest carwashes and visit with the operators, the release continued.

The day will begin at 9:30 a.m. with Quick Talks discussing several important carwash issues, the release noted; later, the Car Wash Tour will depart the Hotel at 11:30 a.m. after an early lunch.

Following the tour, attendees will return to the hotel for a reception with time to talk about the events of the day, the release added.

The special SCWA room rate is $159, and the room reservation deadline is July 14, 2017.

Click this link to make your Sheraton room reservations and be sure to register today.

Mike’s Carwash opens first location in Centerville

DAYTON, Ohio — Mike’s Carwash officially opened its second location in Dayton, Ohio, on June 21st, according to a press release.

The new Centerville North store is located at 6250 Far Hills Ave., which brought the carwash to a total of 20 locations throughout Ohio, Indiana and Kentucky, the release continued.

“We have been looking forward to expanding in the Dayton market for quite some time and are thrilled to be joining the Centerville community,” said Mike Dahm, president of Mike’s Carwash. “Our team members make the difference and we are excited for the people of Centerville to experience our outstanding customer service.”

Mike’s Carwash is currently in growth mode, opening three to five new locations a year, the release noted.

Following the opening of the Centerville North location, Mike’s will open an additional Centerville South location at 915 South Main St. later this summer, the release added.

Both new Centerville locations will host Grand Opening Free Wash Weekends benefiting local charities, the release continued.

Centerville North will partner with the Ronald McDonald House, and Centerville South will support Centerville High School’s Charity Chain Game, the release concluded.

Rampart Girls Basketball Team raises $1,450 at Wild Blue Car Wash fundraiser

COLORADO SPRINGS, Colo. — On June 17th, the Rampart High School Girls Basketball Team was able to raise $1,450 at its carwash fundraiser hosted by Wild Blue Car Wash’s Power’s location, according to a press release.

Wild Blue Car Wash donated 50 percent of its wash sales from the fundraiser’s duration to the group, while team members and volunteers vacuumed and dried cars for additional donations, the release continued.

We absolutely loved the opportunity to work our fundraiser at Wild Blue Car Wash,” stated Coach Ashley Miller. “The staff was super friendly and helpful. This was a great way to get our program out into the community and work hard.

Focused Carwash Solutions helps open WOW Carwash

LITTLETON, Colo. — On June 14th, Focused Carwash Solutions (FCS) helped WOW Carwash launch its grand opening celebration, according to a press release.

From drawings and construction to the installation of the equipment, WOW Carwash teamed up with Aaron Green and Billy Tillotson of Focused Carwash Solutions, the release continued.

WOW Carwash features a 100-foot dual belt conveyor inside a 110-foot tunnel, the release noted, and the carwash has seven free vacuum stations.

“WOW had designed a custom building and turned to the team at Focused to provide a complete … install,” explained Focused President Aaron Green. “The finished product is a fantastic install, running over 120 cars per hour with spectacular wash quality.”

WOW Carwash is located at 11737 W. Ken Caryl Ave., Littleton, Colorado 80127, the release concluded.

Carwash area at Automechanika Frankfurt expands with addition of vehicle care and reconditioning

FRANKFURT, Germany — Automechanika Frankfurt’s 25th anniversary also marks a new milestone for the Car Wash area, according to a press release.

Until now, carwash manufacturers and carwash products had been housed in lightweight halls or in the open air, the release continued, but for the next Automechanika Frankfurt, which takes place from September 11-15, 2018, they will now be moving into the state-of-the-art Hall 12, the newest exhibition hall on the Frankfurt exhibition grounds.

It is currently under construction and will enter operation right on time for the next Automechanika Frankfurt, the release added.

Starting in 2018, not only will leading carwash manufacturers be exhibiting there, the release noted, but they will be joined by exhibitors from the areas of vehicle care and reconditioning in the “Car Wash, Care & Reconditioning” product group.

The new location is in the direct vicinity of REIFEN, which is taking place alongside Automechanika Frankfurt as a co-located show for the first time, the release stated.

Olaf Mußhoff, director of Automechanika Frankfurt, said, “The new Hall 12 allows us to satisfy two key requests made by exhibitors at one go. The move into this hall has made it possible to bring the carwash, vehicle care and vehicle reconditioning areas together in one location, something that exhibitors have been asking for. This has met with a tremendous response in the relevant sectors, and we are very pleased by the high level of registrations we have already received at this early date.”

Numerous exhibitors have already declared that they will be taking part in the next event, including key German and international players such as Otto Christ AG, KAW Kiehl KG, Istobal SA, Alfred Kärcher GmbH, Favagrossa Srl and WashTec GmbH, the release noted.

Otto Christ, Chairman of Otto Christ AG said: “Having exhibited at Automechanika in the open air for decades, we have experienced all kinds of weather: pouring rain, thunderstorms, snow, ice and even extreme heat. For many years, we had been proposing that the open air exhibition area be moved indoors, and we are looking forward to the new Automechanika 2018 and the opportunity it gives us to share ideas with our key accounts, international distributors, customers and business associates. The Car Wash show now has a new home — in Hall 12.”

Thanks to its design and very high ceilings, the new Hall 12 offers perfect conditions for a successful trade fair presentation, and it even boasts the facilities for conducting live carwash demonstrations, the release noted.

As a bonus to their own marketing measures, exhibitors will be able to benefit from public interest in the first-ever use of Hall 12, as well as countless special events that Messe Frankfurt will be holding for the newest building on the exhibition grounds, the release added.

As a result, existing, returning and new exhibitors are taking advantage of an early bird discount to secure attractive locations or expand their stands, the release continued.

Visitors from workshops and car dealers will also benefit from the new location, because Hall 12 is conveniently situated near Halls 8, 9 and 11, which are home to the Repair & Maintenance and Dealer & Workshop Management product groups, the release added.

The vehicle care and reconditioning area also offers synergies for the new “Classic Cars” area, which is making its first appearance at Automechanika Frankfurt and focuses on the business of classic and vintage cars of all ages, the release concluded.