NEW YORK — Specialized insurance company McNeil & Co. has kicked off a national marketing and communications campaign to celebrate its 25th anniversary, according to a press release.

The campaign includes a new logo, marketing tools, website, ads and videos, noted the release, with the theme “We Are Who We Insure.” The campaign covers print, digital and social media platforms.

“We are excited to unveil our new look and launch the ‘We Are Who We Insure’ campaign, which reflects our unique approach to business and our dedication to our customers,” said Dan McNeil, founder of McNeil & Co., in the release. “We believe in offering real value, committing to our clients’ long-term business success and providing a thorough understanding of our specialty categories.”

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As part of the campaign, McNeil & Co. will release a series of videos over the next year called “McNeil Minutes,” stated the release. They will feature tips for managing risk, and Dan McNeil will discuss relevant business topics and his leadership vision.

“Our 25th anniversary campaign speaks to our legacy of offering world-class industry specialists who are true experts in their fields, and I believe it will help tell the story that McNeil & Co. has the best offerings in the industries we serve,” McNeil added in the release. “As we look forward to the next 25 years, we will continue to provide the best service and the best value possible, and we will pursue new areas that align with this philosophy.”

McNeil & Co. was established in 1989 and provides specialty insurance programs based on industry knowledge, reported the release.