FLOWERY BRANCH, Ga. — Clipper Petroleum Inc. has partnered with OpenStore by GasBuddy to execute a digital and mobile marketing solution, according to CSPnet.com.

The program will include a mobile app, individual store Web pages, mobile coupons and social media, noted the article.

Clipper’s 28 stores will be able to reach and reward customers through the initiative, stated the article. The company will be able to collect customer feedback and manage marketing campaigns through one platform.

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“This opportunity will give us more avenues to connect with our current customers and reach out to new ones,” said Ed Hong, vice president of retail operations for Clipper, in the article. “The Clipper mobile app will also allow us to make the buying experience at our stores more convenient and economical for our customers.”

Clipper owns and operates 28 locations under the On the Run, Circle M and Subway brands, reported the article.

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