DEERFIELD, Ill. — Mondelez International has announced its acquisition of Enjoy Life Foods, a private U.S. snacking company, according to a press release.
Enjoy Life offers more than 40 products that are allergy- and gluten-free, noted the release. Its products are free from wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish — the eight most common allergens which account for about 90 percent of all food allergies.
Mark Clouse, chief growth officer at Mondelez International, shared in the release, “The Enjoy Life brand expands our portfolio into faster growing, on-trend, ‘better-for-you’ areas and provides an excellent platform to make these delicious offerings available to consumers with ‘free-from’ needs or simply looking for healthy lifestyle options, both in the United States and beyond.”
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CEO and founder of Enjoy Life Foods, Scott Mandell, will continue to lead the company, reported the release. It will operate as a wholly-owned subsidiary of Mondelez International.
Financial terms of the deal were not disclosed, stated the release.
Click here to read the entire release.
