NASCAR Car Wash chain expanding to 17 washes - Professional Carwashing & Detailing

NASCAR Car Wash chain expanding to 17 washes

CHICAGO — The company plans to add 14 Midwest locations, and they have created a marketing division.

CHICAGO — NASCAR Car Wash (NCW) here announced plans to add 14 more carwashes to their chain, according to CSPnet.com.

The June 15 story stated that NCW launched three branded carwashes in the Chicago market in September of 2011. Now, the company has plans for nine more new builds and five acquisition and remodeling projects.

New-build NCW locations are planned in Naperville, Aurora, Woodridge, Bolingbrook, and St. Charles. There also are plans for two new locations in Joliet and two more in Chicago. When the company finalizes the five additional acquisitions, NCW should have a total of 17 branded facilities by the end of 2012.

To help unify the locations under one brand, the company formed a new marketing division, Amazing Racing Communications (ARC). ARC will manage and oversee all the marketing, advertising, public relations, media and social/viral media for the NCW properties, working in conjunction with NASCAR.

“We have fully baked our concept for utilizing the exceptional strength of the NASCAR brand,” Dan Dyer, chairman and CEO of NCW, said in the story. “To that end, we are bringing together our various partners in order to grow our carwash locations nationally and as quickly as possible in 2012 and 2013. We’re giving our customers the best carwash experience available and bringing the unique and full experience of NASCAR forward.”

The new division will be headed by President Cheryl Snapp Conner, managing partner of Snapp Conner PR. This agency has handled all PR and social media for NCW properties nationwide.

“Cheryl Conner has been on board as a consultant of NCW since nearly day one. We are very excited to have her unique talents in this division which will take our company to its full potential over the next several years,” Dyer said in the article.

You May Also Like

Super Star Car Wash opens 100th carwash

CHANDLER, Ariz. — The 100th Super Star Car Wash offers express services and is celebrating with free washes and special deals.

100th-super-star-car-wash

CHANDLER, Ariz. — Founded in Chandler, Arizona in 1993, Super Star Car Wash has expanded to serve four states and opened its 100th location in the same city where it all began, the company announced in a press release.

The new location in Chandler, Arizona, opened on July 12, 2024.

Waters CarWash expands in Orlando

PALM BEACH GARDENS, Fla. — Waters CarWash opens its 16th location in the greater Orlando, Florida, area with 22 locations across the state.

waters-millenia
WhiteWater Express partners with Make-A-Wish

HOUSTON — WhiteWater Express partners with Make-A-Wish for ‘Washes for Wishes’ campaign.

NCS partners with Spot AI

GRIMES, Iowa and SAN FRANCISCO — The companies are partnering to integrate AI-powered video management into carwash operations.

DRB launches innovative marketing automation platform

AKRON, Ohio — DRB launches Catalyst, a marketing automation platform for carwashes, offering targeted campaigns, email and SMS messaging.

DRB-logo
Other Posts
Carwash membership performance during economic uncertainty

Discover how carwash memberships are thriving despite economic challenges. Explore insights on lifetime value, churn rates, conversion strategies and the keys to success in the carwash industry.

membership stock image
PRT releases 28 new complete struts in North America

BUFORD, Ga. — The new items represent nearly six million vehicles in new coverage and expand the PRT portfolio in the North American aftermarket.

prt-28-new-products
Whistle Express launches new app, chemical line, signage

CHARLOTTE, N.C. — Whistle Express streamlines access to its mobile app, updates signage and announces its exclusive Diamond Plus chemical.

Whistle Express car wash - magnolia holdings
Cheetah Clean completes conversion of WaterWorks Auto Washes

BOWLING GREEN, Ky. — The new Cheetah Clean Auto Washes are set to have grand openings over the next three weeks.