STATE COLLEGE, Pa. — Two national studies found that shoppers are spending more time in convenience stores and less time in supermarkets, according to a press release.
The third annual Grocery MegaStudy by VideoMining Corp. reported that shoppers are spending five percent less time in supermarkets compared to last year, stated the release.
VideoMining’s sixth annual C-Store MegaStudy found that shoppers are spending six percent more time in c-stores from the previous year, reported the release.
In-depth data is collected from 14 million shopping trips to provide a “foundational understanding of shipper behavior," continued the release, and in collaboration with top c-store and grocery retailers, the VideoMining’s MegaStudy programs provide “detailed analyses of shopper interactions with over 220 categories, insight into behaviors of key shopper [segments] and a number of special interest reports.”
"Convincing time-starved shoppers to spend more time is a challenge that the convenience channel seems up for," said VideoMining Senior Vice President of Retail Mark Delaney in the release. "One key is ensuring they have the right assortment to satisfy shoppers who are increasingly concerned about healthy eating and expecting tailored offerings [throughout the] day. Our MegaStudy provides the next-level insights to understand what's actually happening at the shelf and helps retailers and manufacturers crack the code for increasing sales."
You can find the release here.