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NRCC 2017 Schedule of Events

Be sure to stay on top of the education sessions and show hours by reviewing this agenda.


Monday, Oct. 2

2:00 – 5:00 p.m.


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4:00 – 6:00 p.m.

Virtual Carwash Tours

Join Tom Hoffman Jr. for a “virtual” tour of some of the Northeast’s most innovative and forward-thinking locations. They will show you through their eyes what makes these washes stand out from the competition. You will be able to ask questions about each application and process and also hear first-hand from each wash’s owner the “why’s” behind their innovations. This first-ever “virtual” tour is a must-see!

Moderator: Tom Hoffman Jr., Hoffman Car Wash, Albany, New York

Tuesday, Oct. 3

7:30 – 8:45 a.m. (includes a buffet breakfast)

Traditional Early Bird Panel & Breakfast

This show favorite is a candid, unscripted discussion with seasoned operators who will answer any and all questions relating to carwashing in an informal panel discussion. Year after year, this seminar receives the highest reviews. Content will cover all segments of the industry. Be prepared to ask questions, take notes and walk away with information you can implement at your wash to increase your bottom line. You can also provide questions when you register online.


Breakfast will begin at 7:30 a.m. and the program will begin at 7:45 a.m.

Moderator: Bob Katseff, Turnpike Car Wash, Peabody, Massachusetts

Ron Bousquet, Randy’s Car Wash, Medford, Massachusetts
Steve Sause, AutoShine of New England, Manchester, Connecticut
Doug Rieck, Magic Wash, Manahawkin, New Jersey
Dave DuGoff, College Park Car Wash, College Park, Maryland
Dennis O’Shaughnessy Jr., Glenmont Car Wash, Glenmont, New York

9:00 – 9:45 a.m.

New Carwash Development — The Good, Bad & Ugly!

We all know about sites that are a homerun out of the box as well as some that never could cover the debt service. But what makes a good carwash successful? Location, layout and design are all important, but so are management and finance. This seminar will touch on it all and include take-home value for seasoned as well as new and prospective operators.

Presenters: Dave DuGoff, College Park Carwash, College Park, Maryland, and Mike Ashley

10:00 – 10:45 a.m.

How Cyber Criminals Think & Act

Understanding how credit card theft takes place is not just about the technology criminals use — it is about the psychology behind the crime. Trying to stop and prevent someone from stealing your data goes well beyond any tips and tricks. In this session, John M. Stengel with JSCM Group will share the psychology of cybercrime and the motivations. You will learn where these actors come from, what they use to sell the information and what their financial gains are. This will be a behind-the-scenes journey of cybercrime that will give you the tools to mitigate your risk at the wash!


Presenter: John M. Stengel, President & CEO, JSCM Group, Charlotte, North Carolina

11:00 – 11:45 a.m.

Keynote Address with Denise Ryan: Managing Millennials

Millennials: We can’t live with them or succeed without them. How do we reward them in a way that works but allows the rest of us to get our own jobs done? How do independent Gen Xers handle giving what seems like constant feedback?

This session addresses all of that and more. It is designed to help leaders manage a workforce with what seems like vastly different needs and expectations. The session is jam-packed with all the things you will need to really motivate as well as effectively manage your younger employees. And most of the tips will make everyone feel happier too!

Keynote Speaker: Denise Ryan, owner of FireStar Speaking, is a motivational speaker based in Raleigh, North Carolina. She is a graduate of the University of South Carolina with a master’s degree in business. She energizes a workforce by motivating employees with equal parts enthusiasm, frankness and humor. She has spoken for Fortune 500s as well as small businesses and government agencies.


12:00 – 1:00 p.m.

Award’s Luncheon

This buffet luncheon includes the presentation of the 2017 NRCC Most Distinguished Person Award and the 2017 NRCC Hall of Fame Award conducted by CCA Show Chairmen Bob Rossini and Mike Benmosche.

1:00 – 6:30 p.m.

Exhibits Open

7:00 – 9:00 p.m.

Welcome Reception

This annual event is hosted at the Water Club and sponsored by Innovative Control Systems (ICS). Join your friends and colleagues at The Water Club for a fabulous private reception that will include wine, beer and heavy hors d’oeuvres. It’s the perfect end to an education- and innovation-filled day hosted by ICS of Wind Gap, Pennsylvania.

Wednesday, Oct. 4

6:30 a.m. – 2:30 p.m.


8:00 – 9:15 a.m. (includes a buffet breakfast)

Roundtable Discussion & Breakfast

You can explore a number of topics in-depth at one of the many tables hosted by an industry expert. Bring your questions and concerns and walk away with answers and ideas to implement at your wash. This seminar includes a buffet breakfast.


Table topics:

  • Profitable Express Detailing
  • Social Media Marketing
  • Self-Service Innovations
  • Securing your Financial Security
  • Cybersecurity
  • The Club Plan
  • Equipment Maintenance
  • Safety 101
  • The Express Model
  • Signage that Upsells

9:30 a.m. – 2:30 p.m.

Exhibits Open

This information is provided by NRCC and is accurate as of 8/21/2017. If you have any questions about this information, please reference or speak with an NRCC representative while at the show.

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