DETROIT— In PC&D’s first interview with Detail XPerts President Angela Williams, she explained how social media has helped their business, and what many in the carwash industry need to know about how to use social media. In this interview, she explains more about the specific things the company does to provide a quality social media experience.

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Providing an experience that people are used to is important to Detail XPerts. “We have managed to make our social media platforms more interconnected so that our audience can experience a sense of familiarity whether they’re on Pinterest, Twitter or on Facebook,” said Williams.

While the platforms they use may be different, it’s important to provide the audience with an experience they’re familiar with, and enjoy, according to Williams. “We strive to maintain connection so that the experience remains similar regardless of the difference of these platforms.”        

Once people are interested, Detail XPerts transports these social media followers to visit the company website, which Williams said, “is ultimately, the destination." This has been the practice for all of their social media platforms, according to Williams.

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Creativity is an important part of the social media process, and Williams said that it’s not only important to strategize, but also to use your instincts when it comes to how you run your social media campaigns.

Not falling into copying what everyone else does is something Williams warns against. She said that there will “always be something different that we can do to make ourselves stand out.” She added that businesses should embrace forward thinking, and come up with original ideas. “The noise is inevitable online and to put the limelight on your business means to literally break the box and not just get out of it.”

To visit the Detail XPerts franchise page, click here